29/09/2026
Do you ever question why you invest the way you do?
Most of us don't. Our money choices run quietly on beliefs we picked up from our surroundings while growing up, from colleagues, relatives, and earlier experiences. We rarely stop to ask where they came from or whether they still serve us.
In her latest article, our CEO Ksh*tija Shete makes a striking point: in investing, nothing is simply right or wrong until you understand the frame of reference a person is investing from. The same caution that feels safe to one person may be quietly holding their future back.
That is why, at Gaining Ground, we start the investing journey by understanding ‘You’ first, not your portfolio. Understanding where your beliefs come from is what keeps you from shadowing the choices you make today.
Read the full article here: https://zurl.co/3S16v