Velocity

Velocity Velocity was started in 2020 with a mission to power the growth of eCommerce brands & has fast grown to be one of India’s leading eCommerce enablers.

Velocity has empowered thousands of brands with financing, shipping, analytics, payments & AI solutions. Velocity is India’s leading cash flow based financing platform for new age businesses. We are working on democratizing access to working capital for underserved sectors that traditionally lack collateral like property, plant or machinery. Founded in 2020 by Abhiroop Medhekar, Atul Khichariya, a

nd Saurav Swaroop, Velocity's financing suite includes a range of financing products such as fixed-term credit, revenue-based financing, overdrafts, and credit lines. We work with 4,000+ brands and have disbursed ₹750 Cr+. We have partnerships with 26 ecosystem players, including four of the largest marketplaces. Velocity has raised $30 million in funding so far led by Peter Thiel’s Valar Ventures. Our portfolio includes many of India’s fastest-growing D2C brands such as French Crown, Soulflower, Chumbak, Off Duty, Itsy Bitsy, Bear House, Gear merchandise, Milano ice cream, Jamie’s Pizzeria, IDC, Farmley, Kebabs and Curries, KCC, and Zlade to name a few.

26/08/2026

May this blessed occasion bring peace to our hearts, joy to our homes, and kindness into everything we do. 🌙✨

Wishing everyone happiness, prosperity, and new opportunities for growth and success in the days ahead.

Eid Milad-un-Nabi Mubarak!

There’s something special about backing a brand that is deeply rooted in tradition while building for a much bigger futu...
25/08/2026

There’s something special about backing a brand that is deeply rooted in tradition while building for a much bigger future. 🌿

We’re excited to partner with Ayumcure Herbs and Amit Kumar as they step into their next phase of growth.

With the festive season around the corner, this is the time when growing brands are planning everything at once. More inventory, more marketing, more channels, and more customers to serve.

And often, growth needs capital before the sales actually come in.

That is where Velocity comes in.

We work with ambitious brands to make sure working capital does not become the reason they have to slow down when the opportunity is right in front of them.

For Ayumcure, this partnership is about giving a modern Ayurveda brand the room to grow, reach more customers, and make the most of the festive season ahead.

Here’s to an exciting festive season and an even bigger journey ahead. 🚀

20/08/2026

Slow deliveries don’t just test patience. They can cost brands conversions, repeat purchases, and customer trust.

For D2C and ecommerce brands, speed has become a part of the customer experience. When buyers expect everything faster, shipping cannot stay stuck in turtle mode. 🐢

With Velocity Shipping, brands can fast-track orders with Same Day & Next Day Delivery across select metro cities, helping parcels reach customers while the excitement of the purchase is still fresh. 🏎️💨

Because your parcels deserve a faster lap time too.

Some celebrations stay with you long after the evening ends.This Independence Day, our Bangalore office came together fo...
17/08/2026

Some celebrations stay with you long after the evening ends.

This Independence Day, our Bangalore office came together for The Viksit Mosaic, a celebration of the many cultures, traditions, and stories that make India what it is.

From proudly representing our roots through traditional attire to sharing plenty of laughter, games, and team spirit, the evening was a beautiful reminder that while we may come from different parts of the country, we build, grow, and celebrate as one team.

Here’s to carrying that same spirit of diversity, ambition, and togetherness forward at Velocity and beyond. 💙

11/08/2026

There’s a point where “this keeps happening” stops being a small issue and starts becoming a growth blocker.

For D2C brands, repeated RTOs can quietly drain team bandwidth, slow down operations, and make scaling harder than it needs to be. And when the same problem keeps coming back, fixing it at the source becomes far more important than simply dealing with it every time.

That’s why we believe shipping should run with more control and fewer repeat surprises. Velocity Shipping helps D2C brands cut down avoidable RTOs with AI-powered order confirmation, so ops teams spend less time reacting and more time moving forward.

06/08/2026

Growth stories like these remind us why we do what we do.

When Nikhil Pratap Singh and the team at WellWith Official partnered with Velocity a year ago, the goal was simple: to access capital in a way that supported the business without disrupting its cash flows.

Since then, WellWith has completed one of the largest sea buckthorn procurements in the country and grown its revenue nearly 20X over the last two years. We are proud to have played a small part in this journey and to continue supporting their next phase of growth.

Thank you, Nikhil and the entire WellWith team, for placing your trust in Velocity.

Here’s to building bigger, growing stronger and achieving many more milestones together. 🚀

Every milestone at Velocity is a reminder that meaningful growth is built by people who show up, take ownership, and mak...
30/07/2026

Every milestone at Velocity is a reminder that meaningful growth is built by people who show up, take ownership, and make a difference every single day. 💙

This July, we’re celebrating the work anniversaries of some incredible team members whose dedication, ideas, and efforts continue to move Velocity forward.

A big congratulations to Elangovan Nagarajan, Nisha Moinudeen, M Kavya, Ashwini S, Punith Kumar R, and Nayanjeet Saikia on completing four remarkable years with us.

We’re also celebrating the first anniversary of Aneet Khatwani, Deepankar Madaan, Rahul Tiwari, Gourav Goel, shahrukh khan, Riya Singh Chauhan, Barnali Maiti, Archita Pillai, Huzaifa kittur, and Devraj Shankar Hadapad.

Thank you for the passion, commitment, and unique strengths you bring to the team. We’re grateful to have you as part of our journey and look forward to achieving many more milestones together.

Here’s to continued growth, greater impact, and many more successful years ahead. Happy work anniversary! ✨

COD isn’t just a payment preference. For millions of Indian shoppers, it continues to be a bridge of trust.For D2C brand...
28/07/2026

COD isn’t just a payment preference. For millions of Indian shoppers, it continues to be a bridge of trust.

For D2C brands, the real challenge is not eliminating COD—it is making every COD order smarter, safer, and less costly to fulfil.

We’re glad to see Velocity Shipping featured in Financial Express (India) for how we’re using AI-led RTO risk scoring, address validation, and multilingual voice agents to verify orders, confirm delivery intent, and recover shipments that could otherwise be lost. These interventions have helped brands reduce RTO rates by 5–7%.

A heartfelt thank you to Financial Express (India) and S Shanthi for highlighting this important shift in Indian e-commerce and for including our perspective in the story.

Read the full article. Link in the comments.

A month-end shipping audit is not just about looking at numbers. It is about understanding where customer trust, team ef...
27/07/2026

A month-end shipping audit is not just about looking at numbers. It is about understanding where customer trust, team effort, and margins may have quietly slipped through the cracks.

Which pincodes saw repeated delays? Were NDRs acted on while the order could still be recovered? Did the cheapest courier actually deliver the best outcome? And how much did weight disputes eat into your margins?

These may look like small operational gaps, but together, they can shape the entire customer experience.

Before stepping into August, take a moment to look back at July—not to find faults, but to make the next month stronger, sharper, and more predictable.

Because better shipping decisions begin with asking the right questions. 📦

Every order is more than a parcel—it is a promise your brand makes to its customer.But when order management, courier al...
23/07/2026

Every order is more than a parcel—it is a promise your brand makes to its customer.

But when order management, courier allocation, tracking, customer communication, NDRs and returns operate in silos, even a great product can be let down by the delivery experience.

Connected logistics brings every part of the journey together, giving ecommerce brands the visibility to spot issues earlier, take faster action and deliver with greater control.

In our latest blog, we break down what connected logistics really means, why basic shipping software is no longer enough, and how it can help growing D2C and ecommerce brands reduce operational chaos while building stronger customer trust.

Because customers may order for the product, but they remember the experience.

Read the full blog here. Link in the comments.

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