Velocity

Velocity Velocity was started in 2020 with a mission to power the growth of eCommerce brands & has fast grown to be one of India’s leading eCommerce enablers.

Velocity has empowered thousands of brands with financing, shipping, analytics, payments & AI solutions. Velocity is India’s leading cash flow based financing platform for new age businesses. We are working on democratizing access to working capital for underserved sectors that traditionally lack collateral like property, plant or machinery. Founded in 2020 by Abhiroop Medhekar, Atul Khichariya, a

nd Saurav Swaroop, Velocity's financing suite includes a range of financing products such as fixed-term credit, revenue-based financing, overdrafts, and credit lines. We work with 4,000+ brands and have disbursed ₹750 Cr+. We have partnerships with 26 ecosystem players, including four of the largest marketplaces. Velocity has raised $30 million in funding so far led by Peter Thiel’s Valar Ventures. Our portfolio includes many of India’s fastest-growing D2C brands such as French Crown, Soulflower, Chumbak, Off Duty, Itsy Bitsy, Bear House, Gear merchandise, Milano ice cream, Jamie’s Pizzeria, IDC, Farmley, Kebabs and Curries, KCC, and Zlade to name a few.

Every quarter, there are a few people who quietly set a new standard.Through the way they take ownership.The way they so...
26/03/2026

Every quarter, there are a few people who quietly set a new standard.

Through the way they take ownership.
The way they solve problems.
And the way they show up, consistently.

This quarter, we’re recognising individuals who truly raised the bar at Velocity. 🏆

Elangovan Nagarajan, Naveed Akhtar B, Jitesh Bhambhani, Chandrashekhar Telkar, Nayanjeet Saikia, A Bala Raju, Smruti Satabdi, Biplob Paul, Vibha Gupta, and Manoj Kumar D R

Thank you for the impact you’ve created — it doesn’t go unnoticed.

Here’s to raising the bar, together. 🚀

24/03/2026

You know that rare moment when everything just feels… sorted?

Orders going out on time.
Customers actually happy.
Pickups happening without chasing anyone.
RTOs not ruining your day.

For a lot of D2C founders, that only exists in dreams.

But it really shouldn’t.

Because shipping isn’t supposed to be chaos, you manage every day.
It’s supposed to just work.

That’s exactly what we’re building with Velocity Shipping—
so the “perfect ops day” you dream about… becomes your new normal.

20/03/2026

Eid Mubarak 🌙✨

May this beautiful occasion bring peace, happiness, and prosperity to you and your loved ones. A time to celebrate togetherness, gratitude, and new beginnings.

Wishing you joy today and always 💙

18/03/2026

Ugadi marks a beautiful beginning — a time to reset, renew, and welcome abundance in all its forms 🌿✨

As nature blossoms, may this new year bring growth in your ideas, strength in your journey, and success in everything you build.

Here’s to fresh starts, meaningful progress, and many milestones ahead.

Wishing you and your loved ones a very Happy Ugadi 🌸

17/03/2026

We’ve all laughed at moments like this.
But if you’re running a D2C brand, you know… this isn’t funny at all.

An order going to the wrong address.
A customer waiting for something that never arrives.
A delivery partner stuck in the middle.

And behind it all?
Lost revenue, rising RTOs, and a broken customer experience.

This is the reality for so many brands today, where a small address error turns into a big business problem.

At Velocity Shipping, we’ve spent years working closely with 1300+ D2C brands. And one thing is clear: logistics isn’t just about moving parcels, it’s about getting the details right.

That’s why we’ve built AI-led address validation and order confirmation,
to ensure your orders reach the right “Mr Sharma”… the first time.

Because every successful delivery isn’t just a shipment completed.
It’s a customer retained. A cost saved. A brand trusted.

12/03/2026

Building a brand is never just about products. It’s about people, partnerships, and the ecosystem that grows along the way.

Hearing this from Archish Mathe, Co-founder of Zishta, truly means a lot to all of us at Velocity.

When Zishta first partnered with Velocity nearly four years ago, they were setting up their first retail store in Bengaluru. Today, they’ve grown to three stores across Bengaluru, Hyderabad, and Chennai, while continuing to expand their online presence.

Over the years, Velocity has supported Zishta with fast funding that helps them move quickly and scale confidently. But what makes this story even more meaningful is the ripple effect.

Through Zishta, 650+ artisans across 15 states benefit from this growth, preserving traditional craftsmanship while bringing it to modern homes across India.

This is exactly why Velocity exists: to enable ambitious brands and help them scale faster.

Grateful for the trust, the journey so far, and the many milestones ahead. 🚀

There’s a quiet shift happening in India’s e-commerce ecosystem.Thousands of new D2C brands are emerging across the coun...
10/03/2026

There’s a quiet shift happening in India’s e-commerce ecosystem.

Thousands of new D2C brands are emerging across the country, built by founders who are obsessed with product, community, and customer experience. But behind every growing brand is an infrastructure layer that makes scaling possible.

What started as a mission to solve one problem for ecommerce founders has gradually evolved into something bigger - building the infrastructure that powers the next generation of Indian D2C brands.

From financing and payments to shipping, intelligence, and AI-led interventions, the idea has always been simple:

If founders move faster, the entire ecosystem moves forward.

This story captures that journey beautifully and the larger vision behind it.

As our co-founder Abhiroop Medhekar shares in the piece, the logistics and e-commerce ecosystem might appear crowded from the outside. But when you actually speak to founders, the real challenge isn’t choice - it’s experience.

And that’s the problem worth solving.

A big thank you to ETEntrepreneur for covering our story and to Debroop Roy for putting this together.

Stories like these remind us that the D2C revolution in India is still in its early chapters, and we’re grateful to be building alongside some of the most ambitious founders in the country.

The journey continues 🚀

Read the full article. Link in the comment section.

Some of the strongest people we know don’t always seek the spotlight.They lead teams, build businesses, care for familie...
08/03/2026

Some of the strongest people we know don’t always seek the spotlight.

They lead teams, build businesses, care for families, chase dreams, lift others up, and keep going even when the world asks a little too much of them.

Women do so much, often quietly, often without recognition, yet the impact they create is everywhere around us.

Today is a reminder to celebrate the strength, resilience, compassion, and courage that women bring into every space they step into.

To the women who dare, who lead, who nurture, who inspire, and who keep showing up, thank you for making the world brighter, kinder, and stronger.

Happy Women’s Day. ❤️

05/03/2026

Logistics might look like a crowded space from the outside. But the reality is, many of the core problems for brands are still not solved.

In this interview with CNBC TV, Abhiroop Medhekar, shares what we believe truly differentiates Velocity Shipping. Yes, there’s AI helping improve delivery rates, enabling faster deliveries through same-day and next-day options, and bringing more intelligence into the system. But the real foundation is something simpler.

A brand-first mindset.

For too long, brands have dealt with issues around billing discrepancies, weight disputes, and delivery inconsistencies. Problems that quietly eat into margins and take up countless operational hours to resolve.

At Velocity Shipping, the focus has always been to build technology that actually fixes these challenges and does what’s right for the brands using the platform.

That philosophy has been core to Velocity from the start, and it continues to guide how we’re building the future of logistics. 🚀

Some milestones are more than just dates on a calendar, they’re a reminder of the people, the effort, and the journey we...
27/02/2026

Some milestones are more than just dates on a calendar, they’re a reminder of the people, the effort, and the journey we’re building together at Velocity.

Huge appreciation for Arjun Negi, Dalli Gangadhar Reddy, Vibha Jain, suresha R, Ishaan Mishra, and Manoj Kumar D R for everything you bring to the team every single day. Your dedication, consistency, and the impact you create behind the scenes truly move us forward.

Thank you for growing with us and for helping shape what’s next. Grateful to have you on this journey with us

26/02/2026

Your first salary hits different.
Not because of the number in your bank account, but because of what you choose to do with it.

For so many of us, the first instinct is simple: send something back home. A small gift. A big thank you. A quiet way of saying “I made it because of you.”

From a small room in the city to a warm home in the village, this story is about more than a package. It’s about emotions, expectations, and that one message that makes everything feel lighter: “It reached already.”

At Velocity Shipping, we’re proud to be part of journeys like these, where every delivery carries more than just a box. It carries a moment that matters. ❤️🚚

24/02/2026

Growth looks exciting on charts, but it only really means something when it’s built on real relationships.

In this conversation with CNBC-TV18, Abhiroop Medhekar talks about what’s actually behind the numbers at Velocity Shipping. Processing 10 lakh+ orders in December and being among India’s top three shipping aggregators by volume didn’t happen overnight. It came from years of working closely with over 5,000 brands, understanding their pain points, and building something they could adopt without friction.

That’s also what gives us confidence as we aim for the next phase of growth. We’ve only partially tapped into the base we already serve, and there’s still massive headroom ahead. The focus isn’t just on scaling faster, but on scaling in a way that stays true to the problems we set out to solve for founders in the first place.

Proud of how far the team has come, and excited about what we’re building next. 🚀

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WJ9W+222, Vanganahalli, 1st Sector, HSR Layout
Bangalore
560102

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