NJ Mutual Fund

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NJ Mutual Fund NJ Mutual Fund | Built on Rules

SEBI Registered Name (Number): NJ Mutual Fund (MF/076/21/02) NJ Mutual Fund is part of the 32 year old NJ Group. Mr.

NJ Group is one of the leading players in the Indian financial services industry known for its strong distribution capabilities. Neeraj Choksi & Mr. Jignesh Desai are two first generation entrepreneurs who began the journey of 'NJ' in 1994. The group has 250+ offices across the country. NJ India Invest contributes more than Rs. 3,11,800+ crore to the current assets under management (AUM) of the Indian Mutual Fund Industry through more than 56,000+ active partners. At NJ Mutual Fund, we are led by data driven expertise. The company will focus on a Rule-Based Active Investment management style. Our Investment Philosophy will endeavour to deliver superior returns while keeping risks under control. The Investment Team will achieve the above objective with a three pronged approach:

- Put to use time tested factor based rules to identify stocks which show potential to deliver superior returns.

- Leverage financial data and balance sheet information, in addition to business responsibility reports & ESG scorecards, to eliminate companies which have the potential to significantly destroy wealth.

- Finally, based on the correlation between identified stocks, their volatility and expected returns, we will use sophisticated tools to create optimal portfolio weights for each stock in the portfolio. Through this process, we will be able to reduce human biases to the minimum and develop Rule-Based methodologies which aim to deliver active returns over and above the benchmark. Eventually, a Rule-Based Active investing methodology is expected to simplify investing for investors and Partners. This process delivers "True to Label" portfolios with minimal human intervention on a day to day basis. For more information, please visit www.njmutualfund.com

27/09/2026

Same SIP. Same fund. Same start date. Different outcomes. So, what made the difference?

Time. Patience. And the decision to stay invested.

Factor Investing follows defined rules based on factors such as Quality, Value, Momentum and Low Volatility. But no factor performs the same way in every market cycle.

That’s why short-term underperformance doesn’t necessarily change the long-term investment thesis.

Don’t chase every trend. Give the process time to work.

Watch the reel to understand why time is the hidden ingredient of wealth.

SEBI Registered Name (Number): NJ Mutual Fund (MF/076/21/02) | Details of Other Regulatory

Registrations: https://shorturl.at/SEBua

MUTUAL FUND INVESTMENTS ARE SUBJECT TO MARKET RISKS, READ ALL SCHEME RELATED DOCUMENTS CAREFULLY.

NJ Flexi Cap Fund invests across large-cap, mid-cap and small-cap stocks through a 100% rule-based, quality-focused proc...
26/09/2026

NJ Flexi Cap Fund invests across large-cap, mid-cap and small-cap stocks through a 100% rule-based, quality-focused process, built to create a portfolio that's genuinely different, not just diversified.

Flexibility across the market. Discipline in every decision. Read the complete blog here- https://www.njmutualfund.com/mfblog/blog/nj-flexi-cap-fund-power-of-flexibility-quality-discipline

SEBI Registered Name (Number): NJ Mutual Fund (MF/076/21/02) | Details of Other Regulatory Registrations: https://shorturl.at/SEBua

In the October 2026 edition of Value Research’s Mutual Fund Insight, Mr. Nirmay Choksi, Executive Director – Research at...
25/09/2026

In the October 2026 edition of Value Research’s Mutual Fund Insight, Mr. Nirmay Choksi, Executive Director – Research at NJ Asset Management Private Limited, discusses why quality cannot be captured by a single financial ratio and why a holistic approach matters when evaluating businesses.

From ROE, debt and dividend payout to business-specific measures, the article explores how different parameters provide different perspectives on quality, and why bringing them together can help address the blind spots of individual measures.

Because quality is multidimensional, and the rules behind how we measure it matter.

Read the complete article to know more.https://www.njmutualfund.com/assets/pdf/value-research-quality-is-multidimensional.pdf



SEBI Registered Name (Number): NJ Mutual Fund (MF/076/21/02) | Details of Other Regulatory Registrations: https://shorturl.at/SEBua

MUTUAL FUND INVESTMENTS ARE SUBJECT TO MARKET RISKS, READ ALL SCHEME RELATED DOCUMENTS CAREFULLY.

04/09/2026

Hare Krishna!

May the teachings of Lord Krishna inspire us to act with wisdom, remain steady in our purpose and move forward with faith.

NJ Mutual Fund wishes you and your family a joyful and blessed Janmashtami.

01/09/2026

Good investments, like good harvests, need strong foundations.

Quality gives a business the strength to grow. Value helps you avoid paying too much for that growth.

When the two come together through QARP; Quality at a Reasonable Price, the focus shifts from simply finding cheap stocks to finding strong businesses at sensible valuations.

This month, let’s remember:
Don’t just look for what’s cheap. Look for what’s worth owning at the right price.

Not every discount is a bargain.A stock can look cheap, but if the business behind it is weakening, that "discount" is r...
29/08/2026

Not every discount is a bargain.

A stock can look cheap, but if the business behind it is weakening, that "discount" is really just risk in disguise.

NJ Value Fund checks quality first, and only then looks at valuation. That way, what makes it into the portfolio isn't just cheap, it's genuinely undervalued.

Quality Ke Saath Value.

https://www.njmutualfund.com/mfblog/blog/nj-value-fund-value-investing-guide

28/08/2026

Some bonds are built on love. Some are strengthened with every promise kept.

This Raksha Bandhan, celebrate the bond that stands by you through every high and low.

NJ Mutual Fund Wishes You a Happy Rakshabandhan!

In the September 2026 edition of Value Research’s Mutual Fund Insight, Mr. Nirmay Choksi, Executive Director – Research ...
25/08/2026

In the September 2026 edition of Value Research’s Mutual Fund Insight, Mr. Nirmay Choksi, Executive Director – Research at NJ Asset Management Private Limited, discusses how quantitative factor rules can improve portfolio design and why the rules behind a portfolio matter as much as the index or factor itself.

From quality, value and momentum to low Volatility, the article explores how different factor approaches can shape portfolio outcomes, and how additional rules can refine the way these factors are applied.

Because the real difference lies in how the rules work.

Read the complete article to know more.https://www.njmutualfund.com/assets/pdf/value-research-beyond-broad-indices.pdf

Rules can bring discipline to investing. But a poorly designed rule can also repeat the same mistake at every rebalance....
22/08/2026

Rules can bring discipline to investing. But a poorly designed rule can also repeat the same mistake at every rebalance. That is why robust rule-based portfolio construction begins well before stock selection. The investment universe, data quality, filters, portfolio limits and rebalancing rules all shape what eventually enters the portfolio.

Our latest blog looks at where judgement belongs in rule-based investing, what can go wrong and the safeguards that can make the process more robust.

https://www.njmutualfund.com/mfblog/blog/rule-based-portfolio-construction

SEBI Registered Name (Number): NJ Mutual Fund (MF/076/21/02) | Details of Other Regulatory Registrations: https://shorturl.at/SEBua

Address

Unit No. 101A, 1st Floor, Hallmark Business Plaza, Bandra (East), Mumbai/
Bandra East
400051

Opening Hours

Monday 9am - 5am
Tuesday 9am - 5am
Wednesday 9am - 5am
Thursday 9am - 6am
Friday 9am - 5am
Saturday 9am - 5am
Sunday 9am - 5am

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