15/08/2023
📊 Unveiling E-commerce Insights: Impact of Credit Cycle on Declined Payments 📊
In the world of e-commerce, every detail matters. We've analyzed card declines and recovery throughout different days of the month, including those crucial dates when a new credit cycle kicks off.
📅 Acceptance Dates: The commonly accepted credit card billing dates fall on the 2nd, 10th, 15th, and 20th of each month.
📉 Decline Patterns: Interestingly, these billing dates seem to influence the decline rates of e-commerce transactions. Towards the end of the month, a noticeable rise in declined transactions is observed.
🔄 Cycle Start Effect: On the flip side, the beginning of the month shows higher average declines. While there might be a billing date every other month on the 2nd, it's the farthest from most people's payday.
🎯 Mid-Month Sweet Spot: Data clearly indicates that the lowest decline rates are consistently observed in the mid-month range.
🔍 Noteworthy Findings: Our analysis also reveals that recovery rates tend to be higher towards the middle of the month.
📈 Conclusion & Recommendation: Discrepancies in error rates can stretch up to 5%. This implies that if you're planning a significant campaign where you'll process, your decision on which day to launch could impact the amount of declined transactions. Understanding these patterns could be the key to optimizing your revenue potential.
Do you have blindspot on your side? Not only does it monitor your payment activity, but it also recovers those declined payments, leading to higher revenue.