Principal Insurance Ireland

16/10/2026

boot manufacture is a niche affair, one shunned by many of the big names in the field of protective gear.

They need to be done right.

It’s perhaps no surprise that those doing just that are German. Vorsprung dur leder perhaps?

Meet Daytona and, in particular, the Bavarian company’s Road Star GTX boots.

https://bit.ly/RoadStarGTX

Specialist motorcycle boots manufacturer Daytona's Road Star GTX boots are arguably 'the' boot to wear for comfort and protection.

14/10/2026

We’re absolutely delighted to continue our partnership with Shed 4 Bikers for 2027! 🏍️We’re proud to support such a fantastic community initiative and look forward to another successful year working together. A huge thank you to the Shed 4 Bikers team and its members for their continued support and for choosing Principal Insurance Ireland for their insurance needs. Here’s to building on a great partnership! 🏍️

We are absolutely delighted to have
Principal Insurance Ireland, returning as Main Sponsor of Shed 4 Bikers for 2027

Since 2020, Principal Insurance Ireland has been a cornerstone of our journey, and having them continue their support into another year is something we really appreciate,

When you put your heart and soul into a community project like Shed 4 Bikers, having a business that continues to stand behind and support you year after year means so much, it allows us to focus on what we do best, without the background noise and stress,

Support like this gives us the determination to keep looking ahead, keep developing our ideas and keep building something that our members and the wider biking community can be proud of and enjoy

A Massive thank you to everyone at Principal Insurance Ireland for continuing to believe in Shed 4 Bikers and for coming on board with us once again for 2027

The future is bright 😎

12/10/2026

has rewarded the unexpected longevity of its niche appealing R1100R with an engine upgrade and a fresh new look.

Throw in a model equipped with clever automated gearbox technology and all of a sudden the one-time member of the Awkward Squad has blossomed into quite the cool dude.

Step forward, in style, the R1300 ASA.

https://bit.ly/R1300ASA

BMW has rewarded the unexpected longevity of its niche appealing R1100R with an engine upgrade and a fresh new look.

02/10/2026

An immensely practical tourer, yet armed with enough grunt to make a pannier-less ride fast fun, Honda’s stylish new CB1000GT will push many a rider’s buttons.

https://bit.ly/HondaCB1000GT

Honda's new CB1000GT combines immense practicality with sharp looks with around 150bhp and 120Nm of all-important torque

25/09/2026

You don’t need to be big to be beautiful, but when it comes to bikes many do see it as a help.

Especially those who misspent their youth on the back of their elders’ motorcycles, such as Paul Browne.

This week his nostalgia is kicking in at the sight of ’s Z900SE.

https://bit.ly/KawasakiZ900SE

18/09/2026

Emerging Chinese manufacturer Benda is to imminently launch a new cruiser into the European market.

Leaping out of the Rock 707’s spec sheet is an innovative air suspension system which automatically adjusts to road conditions and rider weight.

Set to be officially unveiled at Milan’s EICMA the bike has a few other tricks up its sleeve.

https://bit.ly/BendaRock707

Chinese manufacturer Benda has launched the Rock 707, a cruiser with a smart dual-chamber air suspension, into the European motorcycle market

11/09/2026

https://bit.ly/WinterPrepping

From heatwaves to deluge. Irish weather is gloriously variable.

But as we wave a tearful goodbye to summer, one thing we do know is that we can look forward to months that are going to be colder and wetter.

Time, then, to prep for winter says Paul Browne.

As summer turns to autumn, now's the time to prep your motorbike for the coming winter with its wind, rain and worse

04/09/2026

Knox, the protective gear specialist much beloved of Paul Browne, has reached an Impass.

Actually, the company has launched an Impass range which makes bold promises for keeping the wet and windy stuff out.

https://bit.ly/KnoxImpass

28/08/2026

Whilst a sophisticated machine, the BMW R1300GS Adventure is nonetheless a big beast built for the long haul.

Impressively spec’d, it’s powered by a very capable boxer twin and, with a 30 litre tank, can both eat up and go the extra mile.

https://bit.ly/R1300-GS

21/08/2026

Under Piaggio’s careful management, Moto Guzzi continues to ride high, launching great new motorcycles that remain distinctly Italian.

Within a sensibly rationalised range, the V100 Mandello sits proudly among them.

https://bit.ly/MGMandello

The Moto Guzzi V100 Mandello is one of three variants of the V100 launched by the renowned Italian motorcycle manufacturer.