19/11/2019
'Clothing that is designed to be worn only a handful of times cannot be truly called "sustainable", no matter how many times the material it's made from has been recycled, or how little pesticide has been used on the cotton.'
From a recent Financial Times article on Swedish fashion group H&M’s moves to ‘sustainability’, such as producing clothes from recycled textiles – H&M says it wants to use only recycled or sustainably sourced materials by 2030. The FT wonders whether it is actually ‘sustainable’ to fly short use items such as H&M’s ‘sustainable’ maternity leggings all around the world to the 50+ countries it has stores in, and whether clothing items that cost plus/minus £10 can be of reasonable quality and thus are not going to last long, or whether H&M really needs to offer (manufacture) 44 different styles of Christmas jumpers that might only be worn once or twice.
It’s an interesting view as we all try to be more ‘sustainable’ and have to think past all the hype; e.g. I believe I’m being ‘greener’ by keeping my 12 year old petrol car for another few years rather than to purchase (i.e. cause a lot of environmental costs in its manufacture) a new electric car when I only drive some 5k -6k miles a year.