25/09/2026
Before Harry Kane, there was a spreadsheet of hundreds of micro-influencers who loved their porridge.
In our documentary, co-founder Tim Nichols breaks down the layered approach behind the brand's oatfluencer strategy: build visibility with smaller creators first, let that foundation grow the brand, then go after the big partnerships. Harry Kane and food influencer Sarah Harrison came later, once that base was in place.
Watch the full video. Link in bio.
