15/02/2016
SAFE STEPS Road Safety is the first pan-Asian campaign to raise awareness about road safety and help save lives, initiated by Prudence Foundation, the charitable arm of Prudential in Asia. Actress and producer Michelle Yeoh is the Ambassador and NatGeo and the Federation Internationale de l’Automobile are key partners. The campaign airs in 24 countries in Asia and all educational materials are available on safesteps.com.