《Marketing + Academic = Marketdemic》by HKSDRI
香港曾被國際權威媒體選為「最適宜居住城市」及「最適宜經商城市」，但繁榮背後，近年社會出現不少問題，包括房屋供求、貧富差距擴大，以及環境污染等問題，更有指香港正逐漸失去以往享有的優勢。我們認為上述問題與多年來的發展方向不無關係。作為一群熱心參與社會的人士，我們透過不同機會，協助籌辦不同活動，關注社會各項議題。總結經驗，我們深信「可持續發展」就是引領香港走出困局、延續繁榮穩定的發展方向。
聯合國環境與發展世界委員會在1987年曾發表題為「我們的共同未來」的研究報告，當中將「可持續發展」定義為「既能滿足我們現今的需求，又不損子孫後代滿足需求的發展模式」。自此各國政府日益重視「可持續發展」的概念，而香港政府多年來亦提出相應政策。為推廣「可持續發展」的概念、維持香港的有力發展而不損其固有優勢，以及帶動香港
具理性及建設性的社會參與，我們創辦香港可持續發展研究中心 Hong Kong Sustainable Development Research Institute (HKSDRI)，以「可持續發展」為軸，提供專業的公共政策研究，服務市民，貢獻香港。
作為一個政策游說及研究機構，HKSDRI把學術範疇的二維知識實體化，成為大眾可以接收(reach)、觸碰(touch)及參與(involve)的三維學術成果。HKSDRI亦將「marketing」與「academic」的概念和知識互相融合，建構「marketdemic」模式，增強學術研究成果的普及，鼓勵社會各界包括商界等參與研究，共同推動有利於社會發展的計劃，實踐可持續發展理念。
Hong Kong has even been selected by international media as the “The Most Livable City” and “Best Business City” in the world. However, it has been developing at a excessively rapid pace, resulting in various social problems, including the lack of housing supply, widening wealth gap, environmental pollution and other social issues. There are even rumours that the competitiveness of Hong Kong is declining. We, HKSDRI, believe that the above-described problems are closely related to the development model in Hong Kong, and “Sustainable Development” is the only way to lead Hong Kong out of today's stagnancy and towards the continuation of prosperity and stability. In 1987, the United Nations World Commission on Environment and Development published a report entitled “Our Common Future”, which defined Sustainable Development as “development that meets the needs of the present without compromising the ability of future generations to meet their own needs”. Since then, governments worldwide, including Hong Kong, are placing great emphasis on the concept of 'Sustainable Development' and other corresponding policies. As a group of professionals who are highly enthusiastic in social participation, we always turn our ideas into reality. So, we found the Hong Kong Sustainable Development Research Institute (HKSDRI). As a policy lobbyist and research institute, HKSDRI brings out the concept code of “market + academic = marketdemic”, which implies enhancing the popularity of academic researches and encouraging different parties, including private enterprises, to participate jointly. By providing professional public policy researches and related services to the public, HKSDRI aims to promote the concept of Sustainable Development to the general public, to maintain Hong Kong’s development without compensation of its inherent advantages and to participate in the society rationally and constructively.
