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28/02/2018

Dolce & Gabbana drones fly the catwalk at Milan Fashion Week

If runway models fear their job could be under threat from bewigged humanoid robots kitted out in the latest garb, then they’re looking at the wrong technology.

At Milan Fashion Week on Sunday, Dolce & Gabbana stunned the watching crowd with a memorable opener that replaced human fashion models with drones. That’s right, folks, the Italian luxury brand fired up a bunch of quadcopters and sent them buzzing down the runway, showcasing its latest assortment of pricey offerings.

OK, so the drones weren’t draped with a selection of stylish jackets and pants (perhaps next time), but instead carried Dolce & Gabbana’s latest range of quilted leather handbags as part of its fall and winter collection.

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27/02/2018

These 7 traditional retailers are cashing in on the subscription box craze

Subscription boxes aren't just for Stitch Fix and Blue Apron anymore.

Traditional retailers such as Target and Walmart are picking up on the trend and rolling out their own subscription services for make-up, kids clothing, and athletic apparel. Building on the success of names like Birchbox, Dollar Shave Club, and Trunk Club, established brands like Gap and Under Armour hope they can create their own box model to woo shoppers.

A subscription service becomes attractive when companies can forecast revenue, but standalone businesses (like Blue Apron) have also struggled to balance sales against the steep marketing costs required to keep membership up. For Target and Walmart, though, the boxes are only a sliver of their overarching businesses.

Here are 7 traditional retailers that have launched their own subscription boxes:

Target
Walmart
New York & Co.
Ann Taylor
Gap
Old Navy
J.C. Penney
Under Armour

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26/02/2018

The 10 Most Taboo Topics for Luxury Brands in China

Public outrage over supermodel Liu Wen’s recent holiday greeting demonstrates how easy it has become to “hurt the feelings” of the Chinese people (or their bots), even when using social media sites that are banned in China

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26/02/2018

🖤

26/02/2018

The 10 Most Taboo Topics for Luxury Brands in China

Public outrage over supermodel Liu Wen’s recent holiday greeting demonstrates how easy it has become to “hurt the feelings” of the Chinese people (or their bots), even when using social media sites that are banned in China

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Welcome to fashion life at create78.com

23/02/2018

Claudia Schiffer: 'You shouldn't confuse the word iconic with fame'

It may seem inconceivable that a supermodel could struggle with insecurity but I did.

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21/02/2018

Telling Italy’s Story Through Its Clothes

Among the designers whose work forms the backbone of “Italiana: Italy Through the Lens of Fashion,” which opens Feb.

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16/02/2018

Happy Chinese New Year! 🥂🎆🎊
Time is a magic
We chasing it,
We never have it enough
Even in quantom
It doesnt exist
I wish for everyone to have the most enjoyable Year and the most precious moments in your life

15/02/2018

How K-pop stars became the faces of luxury street style in Asia

From T-shirts to sneakers, lipsticks and jeans, as far as luxury brands are concerned, everything K-pop stars touch turns to gold

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14/02/2018

Happy St.Valentine's day! 😘💕💕

13/02/2018

Chinese Consumers Divided Over Balenciaga’s “Made in China” Revelation

For luxury brands, many of whom pride themselves on their European heritage, or as uniquely American success stories, having items made in China is often controversial.

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12/02/2018

Winter in Amsterdam! So beautiful!