09/10/2014
You might not expect the chief operating officer of a major global corporation to look too far beyond either the balance sheet or the bottom line. But Harish Manwani, COO of Unilever, makes a passionate argument that doing so to include value, purpose and sustainability in top-level decision-making is not just savvy, it's the only way to run a 21st century business responsibly.
http://www.ted.com/playlists/139/social_good_inc
Businesses have the resources to make contributions to the collective good. Here, TED Talks on what can happen when corporations make saving the environment and helping people a priority, plus talks on how business principles might even be more effective for creating change than non-profit models.