28/10/2026
𝗦𝗛𝗞 & 𝗖𝗼. 𝗦𝘂𝗽𝗽𝗼𝗿𝘁𝘀 𝗖𝗿𝗼𝘀𝘀𝗿𝗼𝗮𝗱𝘀 𝗙𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻’𝘀 “30 𝗖𝗼𝗻𝘁𝗮𝗶𝗻𝗲𝗿𝘀 𝗳𝗼𝗿 30 𝗬𝗲𝗮𝗿𝘀” 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝘄𝗶𝘁𝗵 𝗢𝗻𝗴𝗼𝗶𝗻𝗴 𝗚𝗶𝘃𝗶𝗻𝗴 𝗮𝗻𝗱 𝗩𝗼𝗹𝘂𝗻𝘁𝗲𝗲𝗿𝗶𝗻𝗴 𝗗𝗮𝘆
We are proud to support Crossroads Foundation's “30 𝘊𝘰𝘯𝘵𝘢𝘪𝘯𝘦𝘳𝘴 𝘧𝘰𝘳 30 𝘠𝘦𝘢𝘳𝘴” campaign, marking three decades of humanitarian aid and community relief.
Over the last weekend, colleagues and family members from Sun Hung Kai & Co. Limited and 𝗨𝗻𝗶𝘁𝗲𝗱 𝗔𝘀𝗶𝗮 𝗙𝗶𝗻𝗮𝗻𝗰𝗲 𝗟𝘁𝗱 ( YES UA). recently joined a volunteering day at Crossroads Village, helping to load essential supplies into the container sponsored by the Sun Hung Kai & Co. Foundation and sorting garments for vulnerable families worldwide. The Foundation’s sponsorship was complemented by fundraising led by Group CFO 𝗕𝗿𝗲𝗻𝗱𝗮𝗻 𝗠𝗰𝗚𝗿𝗮𝘄 and fellow Crossroads Global Survivor alumni, which supported the purchase of sewing machines to help families generate sustainable incomes.
Participants also took part in the Trail of World Need X-perience, an interactive educational simulation established in 2023 by a HK$1 million donation made through the Sun Hung Kai & Co. Foundation, that offers first-hand perspective on the complex challenges of poverty and displacement.
“Our team always finds the experience highly enriching from a day at Crossroads,” said Brendan. The event forms part of SHK & Co.’s ongoing philanthropic support for Crossroads Foundation. Brendan added, “In 2023, our Group Executive Chairman, Mr. Seng Huang Lee, took part in the Crossroads’ 24-hour Global Survivor challenge, stepping into the shoes of refugees and families living in extreme poverty. I took up the same challenge last year, and we both used the opportunity to raise funds for Crossroads. Along the way, our colleagues and their children have rolled up their sleeves side by side at several events, and every experience reminds us that real support isn’t just about financial backing – it’s about being part of the effort ourselves.”
Through purposeful giving and hands-on participation, we remain committed to supporting vulnerable communities in Hong Kong and around the world.
🔗Read more: https://attachment.shkco.com/Attachment/166556