Amid the coal pile that is the state of corporate blogging today, GHANA Blogging manages to find a few diamonds that don’t bore to tears with pronouncements, promotions and product announcements (the Killer P’s). We aim at creativity; so this is our input! How to Start a Business Blog: Seven Essentials for Success
#1: Choose the Best Blog Layout
Here are the three most commonly used blog layouts
:
•Three-column layout with two sidebars and the main content column
•Two-column layout with one sidebar and the main content column
•One-column layout with only the main content column
There are advantages and disadvantages to each of these layout options. If you’re a publisher with a large amount of content that you want to promote alongside your articles, the three-column layout gives you plenty of space for promotion. TechCrunch uses the three-column layout with two sidebars.
#2: Make It Mobile
No matter what layout you choose for your blog, make sure that it’s mobile-friendly. Google recommends responsive design, which is a fluid layout that reshapes itself based on the size of the screen
#3: Add Multiple Opt-in Forms
If you want to convert blog readers into email subscribers to promote your company’s products and services, you need to have multiple opt-in forms on your blog.
#4: Configure SEO Fields
If you use WordPress, you can install free plugins like WordPress SEO to create key fields for all of your blog pages to optimize them for search engines. Once installed, start by adding the SEO title and meta description for your blog’s homepage, optimized for specific keywords.
#5: Use Social Sharing Buttons
Social sharing buttons are a must for your blog post content. They make it easier for your readers to share your content on the social networks that matter to you.
#6: Install Content Analytics
Besides social sharing analytics, there are several additional analytics tools you will want to set up on your blog to see how well your content performs.
#7: Create Unique User Accounts
If you have multiple people blogging for your company, whether they’re employees, guests or freelance writers, create a new user account for each person. Platforms like WordPress allow each author to have a custom author bio with their posts and an author page that archives all of their articles. There are many ways to make a living off blogging for your business. We train, equip and pay you for blogging, we help you create your own blogging company that gets specific results based on topical issues.
