09/11/2025
If you are a Liberian base in Monrovia and want to be a part of this campaign please join this WhatsApp group:
https://chat.whatsapp.com/DNiI5xoSXuh59FuqXRM0Sd?mode=wwt
and drop a photo of you so we can do a participation flyer for you. We will be printing T. Shirt free. Just bring a with T. Shirt and we will print it free and give you a reflective jacket. This is out contribution to our city.
Concept Paper
Detty December, Clean Monrovia Campaign
Campaign Duration: November 20 – December 30, 2025
Lead Organizers: Connekt Africa & Sustains Africa, Youth & Community Groups
Partners: Private Sector, Civil Society, Media, Waste Management Companies, and Local Communities
1. Background
The festive season in Liberia, popularly known as “Detty December,” brings excitement, tourism, and economic activity — but it also leads to an alarming surge in urban waste generation, particularly in Monrovia. Streets, beaches, markets, and event venues often overflow with plastics, food waste, and disposable packaging, straining the city’s already limited waste management systems.
In line with the Environmental Protection and Management Law of Liberia (2003) and the National Solid Waste Management Policy (2024), there is a pressing need to mobilize citizens, businesses, and institutions to adopt cleaner, more sustainable waste practices during the festive period.
The “Detty December, Clean Monrovia” campaign seeks to transform the December celebration from one of pollution into one of pride, participation, and public responsibility — aligning with the City’s broader vision of a Clean, Green, and Healthy Monrovia.
2. Campaign Theme
“Celebrate in Style, Keep Monrovia Clean!”
This theme captures the spirit of celebration while calling for environmental consciousness, encouraging citizens to enjoy festivities responsibly and sustainably.
3. Campaign Goal
To promote responsible waste management practices and community ownership of public spaces during the festive season through awareness, cleanup actions, and public-private collaboration.
4. Specific Objectives
Mobilize at least 10,000 residents across Monrovia to participate in cleanup and recycling drives.
Engage businesses, event organizers, and vendors to adopt eco-friendly packaging and responsible waste disposal methods.
Raise awareness about Liberia’s environmental laws supporting sustainable waste management.
Foster youth participation through interactive media challenges and community-led activities.
Reduce visible street and beach litter by at least 30% in major commercial and recreational areas by December 30.
5. Target Audience
Urban residents (especially youth and women)
Market vendors and street traders
Hospitality and entertainment businesses
Event organizers and festival attendees
Local government and community-based organizations