The Aesthetics Accountant - TM

10/09/2026

DAWN HUGHES

HR + employment law expertise AND years of understanding how medical aesthetics clinics actually operate.

We’ve trusted Dawn for years.

So have our clients.

And she’s joining us at The 8th Day.

Tickets are now live - link in bio.

10/09/2026

I created the VAT Workshop because I kept seeing the same issue repeat itself.

Well-run medical aesthetics clinics placed at risk, not through wrongdoing, but through misunderstanding and poor advice.

VAT in this sector is complex.
Exemption is nuanced.
And decisions made without full clarity can be costly.

After years of working exclusively with medical aesthetics clinics, supporting clinics, exemption reviews, and high-risk VAT decisions, it became clear that this industry needed better education not generic training.

The VAT Workshop was built to provide that clarity.
Grounded in real HMRC reasoning, sector-specific expertise, and lived clinic experience.

No shortcuts. No assumptions.
Just the reality of VAT and how it applies to your clinic.

10/09/2026

09/09/2026

We’re thrilled to welcome Claire Williams, founder of WOW Facial, to The Eighth Day.

Known for her evidence-led approach to skincare and innovation, Claire continues to challenge the way we think about personalised aesthetics.

Following the launch of her latest innovation…

BIOguided.

Claire will join us to share the science, vision and insights behind this new era of biology-led aesthetics.

An opportunity to hear directly from one of the industry’s leading innovators and explore what’s next for the future of skin health.

This is a conversation you won’t want to miss.

09/09/2026

You spend every day investing in your clinical skills.

When was the last time you invested in the health of your business?

If your business was your patient, would it pass the health check?

The Eighth Day has been designed to help Medical Aesthetics clinic owners become stronger business owners through practical workshops, expert-led mastermind sessions and honest conversations.

Because building a successful clinic takes more than clinical excellence.

It’s time to invest in your business.

09/09/2026

Couldn’t resist jumping on the 80s trend.

Mainly because I LOVE the 80s, and let’s be honest, the big curly hair really wasn’t that far away from how I wore mine through the 90s and 00s anyway.

But it got me thinking about just how far medical aesthetics has come.

In the early 80s, collagen fillers were only just emerging. Botulinum toxin was being used medically, not as the (medically) cosmetic treatment we know today, and its wrinkle-smoothing effect wasn’t really explored until later in the decade.

Fast forward to now and the industry is almost unrecognisable.

Treatments have evolved.
Technology has evolved.
Patient expectations have evolved.
The way we market has evolved.
AI and automation have completely changed what is possible.

So why are so many clinic owners still running their businesses like it’s 1986?

Still doing everything manually.
Still carrying every decision.
Still spending evenings on admin.
Still relying on systems that steal time instead of giving it back.

That is exactly what The Eighth Day is about.

It isn’t about finding another day in the week.

It’s about creating space inside the seven you already have.

Time to look at your pricing, your profit, your people, your systems, your cash flow and your strategy.

Time to use AI and automation properly.

Time to work ON the clinic instead of constantly being trapped IN it.

Medical aesthetics didn’t stay in the 80s.

Your business shouldn’t either.

Keep the big hair.

Upgrade everything else.

The Eighth Day.
16 November 2026.

Tickets in bio

08/09/2026

We work with medical aesthetics businesses that are serious about growth.

From early-stage clinics finding their footing, to multi-million-pound practices navigating complexity, our clients have one thing in common: they want clarity, structure, and confidence in their financial decisions.

We support:

Growing medical aesthetics clinics
Established, multi-million-pound practices
Clinics expanding teams or premises
Founders seeking accountability and clear direction
Practitioners building sustainable, long-term businesses

This isn’t generic accounting.
It’s specialist support for an industry that demands precision.

If you’re building something real. We are here to support you.

08/09/2026

DAWN HUGHES

There are HR experts.

There are employment law experts.

And then there’s Dawn, who actually understands medical aesthetics.

We’ve worked with Dawn for years, through Affinity HR and our Aesthetics HR brand, and so have our clients.

She knows clinics. She knows the industry. And she knows employment law.

Dawn will be speaking in the afternoon at The 8th Day, with opportunities for one-to-one conversations later in the day.

This is access you don’t normally get.

08/09/2026

FFS - we will honour all tickets purchased at the wrong rate.

07/09/2026

The Eighth day

Hannah Russell, live at The cinema room, Leeds dock.

What You Need to Do, Learn and Lose to Grow a Business

I started my career as a science teacher before building and launching Glowday in 2020. I navigated funding rounds, learned how to lead a team, head up product development, and steered the business through a pandemic, investment withdrawal, and layoffs. This culminated in an acquisition and my hiring as the new company’s CEO - I’m still here, continuing to shape the platform from the inside.

In this talk, I’ll share the unfiltered story of building a business from a blank page to an acquisition, and what happened next. I’ll cover what it actually takes to build - the grit, the financial pressure, and the personal cost that rarely gets spoken about. I’ll explore what it means to let go of something you built, the emotional and practical reality of it, and how to know when it’s the right move. And I’ll talk about finding purpose on the other side, why I stayed, what changed, and what that reveals about what really drives us as business owners.

Whether you’re growing a solo clinic or dreaming bigger, I hope this talk will help you think more intentionally about what you’re building towards, and what you might need to learn (and lose) along the way.

Join us on the 16th November 2026