04/08/2026
“People rarely wake up excited to arrange a mortgage or buy insurance. They wake up wanting a home, security, choices and peace of mind. My job is simply to help them protect the life they’re building.”….Ian Wicks Founder Best Financial Group Ltd
Meet Ian Wicks 👋
Ian has spent nearly 40 years helping clients make confident financial decisions, but he’ll be the first to tell you that his job isn’t really about mortgages or insurance…
It’s about people.
Whether you’re buying your first home, moving up the property ladder, protecting your family’s lifestyle or planning for later life, Ian believes everyone deserves advice that is honest, personal and free from jargon.
His philosophy is simple:
🏡 Helping you buy your dream home… and helping you keep it.
Unlike advisers who simply arrange a mortgage, Ian looks at the bigger picture. Because if illness, injury or the unexpected affects your income, even the perfect mortgage can become the wrong mortgage.
That’s why you’ll often hear him say:
“Your Income gives you a seat at the home-buying table.”
Away from work, Ian is a proud husband, dad and grandfather (Pops), a lifelong West Ham supporter, a keen cricketer with St John’s Billericay CC, and someone who genuinely enjoys building long-term friendships with his clients. Many started as customers… and became friends.
His advice isn’t about selling products. It’s about helping families and business owners make informed decisions so they can enjoy life with confidence, whatever tomorrow brings.
Because getting the keys is only half the story. Keeping them is what really matters.
📞 If you’d like a friendly chat, Ian would love to hear your story.
Ian Wicks
‼️ Your home may be repossessed if you do not keep up repayments on your mortgage or any other loan secured on it.