10/09/2026
2000 vs. 2026
Every figure verified by ONS, HM Land Registry, and Savills.
THEN — 2000•
Average house price: £81,600• Price-to-earnings: 4× nationally•
By age 30: ~35% owned a home• Deposit: £8,000–£12,000 (achievable on one salary)One income could buy. Homeownership was a milestone, not a privilege.
NOW — 2026•
Average house price: £272,000 — UP 233%• Price-to-earnings: 10× nationally (up to 17.5× in London)•
By age 30: Fewer than 20% own a home•
Rent: Consumes 45–52% of income• Deposit needed: £63,000+ (impossible to save alone)
Wages rose 70%. Prices rose 233%.
The gap has TRIPLED.
WHAT IS GENERATION H?
It’s a modern mortgage setup for today's reality. Instead of struggling alone, Gen H allows up to 6 family members or friends to pool financial power.
Using their Income Booster system, loved ones add their earnings to your application to scale up your borrowing potential.
Crucially, they are named on the mortgage but NOT on the deeds. You keep 100% sole ownership, protect first-time buyer Stamp Duty relief, and your boosters avoid second-home tax surcharges.• 2 incomes borrow: £340,000• 3 incomes borrow: £418,000 — £78k extra unlocked!
THE HOMES WE NEED TO BUILD
Pooling income is half the battle; we need the bricks to match.
We need standard homes built with two separate entrances and two kitchens under one roof:
• Young families live independently in one section.
• Parents/grandparents/family/friends live independently in the other.
• Two households, one building = halved energy, land, and service costs.
WHAT IS STOPPING US?
Lenders have the financial models. Families want flexibility. Builders have the blueprints.
Planning rules are the only barrier.
We are still regulating UK housing like it's the 1970s.
THE QUESTION:
If modern mortgages can bridge the gap, why is planning blocking the physical homes to match?
👇 Should two-kitchen, two-entrance homes be a planning standard?
Would you pool incomes across your family?
Let us know in the comments below