28/04/2026
Millions of UK savers are doing the right thing by putting money aside.
But many are stopping one step short.
Recent research highlights a clear pattern. Around 10 million people say they’re interested in investing, yet don’t take action. For many, it’s not about a lack of money. It’s uncertainty.
Investing can feel complex. It can feel unfamiliar. And for some, it still feels like something “other people” do.
What’s interesting is how much of a difference simple conversations can make. Nearly 40% of savers say they’d be more likely to invest after talking about it with someone they trust. Yet most people rarely discuss investing at all.
That gap between interest and action is where the opportunity lies.
Clear, relatable examples and everyday language can help make investing feel more accessible. Breaking long-term goals into smaller steps can also make the journey feel more manageable.
Ultimately, helping people feel more confident and comfortable is key to changing behaviours over time.
Read more: https://www.glosandwiltsfinancial.co.uk/gloswiltsfp/article/detail/sjpp/strong-uk-savings-culture-but-persistent-investment-gap