07/08/2026
As we celebrated Cycle to Work Day this week, it reminded of something we support all year round, helping more people get on their bikes. 🚴
For almost 25 years, we've worked alongside cycle retailers, helping customers spread the cost of bikes and accessories through simple, flexible finance solutions. It's a sector we're passionate about and one we're delighted to champion.
It’s also a key reason why V12 Retail Finance is sponsoring the Retailers Category at this year’s BikeBiz Awards.
We're especially pleased that one of our own cycling enthusiasts, Steve Pasch, will be serving as a judge for the event and will be casting his eye over finalists this month.
As a Field Account Manager working closely with cycling retailers, Steve brings extensive industry knowledge and a genuine passion for the sector. Whether he's doing his day job, riding mountain bike trails, or cheering on his son at BMX events around the UK.
At the same time, we're proud to support cycling closer to home through our own Cycle to Work scheme, helping colleagues enjoy the benefits of cycling for commuting, wellbeing and recreation.
We look forward to celebrating the retailers, innovators and industry leaders who continue to raise the bar for customer experience and service across the cycling sector.
Good luck to all this year's finalists. We can't wait to see the winners announced! 🎉🚲
