08/06/2026
Marcus is 61. His accountant says he’s worth £4.5m. £4m of that is a company he hasn’t sold yet.
On paper, Marcus has had a brilliant career. Three decades building a business from nothing into something genuinely valuable. The plan, as he describes it, is simple: sell in a few years, and the proceeds become his retirement.
The trouble is that almost everything he owns depends on a single event that hasn’t happened yet, at a price nobody can guarantee, to a buyer who doesn’t exist yet.
If the sale takes longer than hoped, his retirement waits with it. If his sector cools, or higher borrowing costs make buyers more cautious and push valuations down, or the offer simply comes in lower than expected, his entire plan moves. A sale price 15% below expectation isn’t an abstract figure to Marcus. It’s roughly £600,000 off the rest of his life, with nothing else to absorb it.
This isn’t an argument against his business. The business is what created the wealth in the first place. The risk is letting it become the whole strategy rather than the source of it.
The owners who retire well tend to do something quietly sensible in the years before they sell. They build wealth outside the company as they go. Pensions, ISAs, investments that have nothing to do with the firm. Not in a panic the year before exit, but steadily, over time, and through far more efficient routes than a last minute dividend grab.
Because the sale itself is taxed too. A large disposal in one year brings a capital gains tax bill that takes a real slice of the proceeds. Reliefs such as Business Asset Disposal Relief may reduce the rate on a portion of the gain, but the lifetime limit means most of a sale this size is taxed at the standard rate. One asset, taxed on the way out, with the timing of the whole thing outside your control.
The founders who retire comfortably are rarely the ones who bet everything on the exit. They’re the ones who spent years building something the sale never had to rescue.
This is a fictional example provided solely for illustrative purposes and does not constitute financial advice. Individual circumstances vary and are subject to change.