08/04/2026
๐จ NEW WORK ๐จ
Say hello to the refreshed JIYU packaging ๐
When H Smith Food Plc asked me to reimagine their Asian-inspired range, the goal was clear:
๐ Stand out on shelf
๐ Stay consistent as a brand
So I built a system โ each product gets its own bold colour, while subtle patterns and styling tie everything together.
The result? A range that feels unifiedโฆ but impossible to ignore.
And seeing it come to life at IFE 2026 on the H. Smith Food Group plc stand (which went on to win Best Stand ๐) was a real highlight.
Design is one thing. Seeing it experienced is another.
What do you think of the new look? ๐