25/08/2026
We’ve had a little refresh 👀
Our new Protect Line website is now live, with clearer information, simpler journeys and the same aim: helping more UK families understand their life insurance options.
This milestone brings our renewed identity to life, warm, clear and people-first. From how we explain life cover to how we share our story, we want every interaction with Protect Line to feel genuine, supportive and consistent, as we work to help close the protection gap for UK families.
On the new site you can:
• Learn how life cover can help with everyday costs, mortgages and more
• See why we’re rated Excellent on Trustpilot by over 45,500 customers
• Find out how we’ve helped protect over 500,000 families, with £78.8 million+ claims paid out
• Start your quote online, then speak to a real person on the phone
We’re an FCA regulated, non-advised broker. That means we compare options from our panel of trusted insurers, and you choose what feels right for you. No hard sell, just straight answers to your questions.
Let us know what you think 💬