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08/04/2026

As of April 2026, we have reassessed our time management and business priorities and Facebook is no longer a platform that we will be using in our work.

If you would like to speak with our about your business value, your exit strategy or anything else around these topics, please get in touch directly at [email protected] or visit our website www.uscita.co.uk for free resources.

Business brokers who specialise in buying and selling manufacturing, engineering and B2B services businesses in the Cheshire and North-West area.

31/03/2026

Selling a business is often described in broad terms, but the route you take fundamentally changes the outcome.

One of the most common and commercially significant routes is referred to as Selling to a third party.

In simple terms, this means selling your business to an external acquirer with no prior ownership or operational connection to your business. This could include a trade buyer operating in your sector, a private equity group, or a high net worth individual seeking an acquisition into your market.

However, the definition only gets you so far. What matters far more is how third-party buyers think.

Unlike internal succession or management buyouts, third-party buyers are not emotionally attached to the business. They are making a purely commercial judgement based on risk, return, and strategic fit.

That changes everything about how the business is valued, how it is interrogated, and ultimately how it is structured.

In most cases, selling to a third party introduces three core lenses a buyer will apply:

First, strategic fit
- does this acquisition strengthen their existing position or open a new market opportunity?

Second, financial performance
- can they extract sustainable returns based on the current performance and future projections?

Third, operational independence
- does the business continue to function without the current owner being central to its success?

This last point is often underestimated by owners. Many businesses are profitable, but not transferable in their current form. That distinction is critical.

Selling to a third party is not simply a transaction type. It is a change in how your business is perceived, priced, and ultimately purchased.

If you'd like to asses how your business would appear to a third party, get in touch.

27/03/2026

Oh my.

27/03/2026

Feeling Drained by Your Business?

Burnout can signal more than fatigue.

It may indicate your business has outgrown your current role or capacity.

Recognising that is the first step toward effective transition no matter whether that’s restructuring, succession, or sale.

Message me to explore options for transition.

26/03/2026

What Motivates You Most to Sell?

🥗 Lifestyle Changes
💶 Financial Security
🧘‍♀️ New Challenges
🌇 Retirement

Selling your business is a personal decision.

What’s driving your thoughts about exit?

Let’s see how priorities vary across business owners.

24/03/2026

The focus of a buyer goes beyond just the financials.

DM for a checklist.

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20/03/2026

The Freedom Point isn’t about retirement. It’s about choice 👍

It’s that moment when your business is ready to run without you, and you’re free to choose your next chapter, whether that’s growth, succession, or sale.

Reaching that point is the real definition of success.

DM to discuss readiness and next steps.

19/03/2026

What Should You Expect Emotionally After Selling?

Nobody talks enough about the emotional side of selling a business.

You’ll go from being needed every day to perhaps not being needed at all.

That change can feel strange, even for the most prepared owner.

There’s relief, freedom, but sometimes… loss.

We encourage owners to plan beyond the sale; to define what “next” looks like personally and professionally.

Because the most successful exits are the ones that lead to somewhere, not just away from something.

Book a discovery call to plan post-exit life.

17/03/2026

Looking back is underrated.

Before planning an exit, reflection helps you understand where your real value lies.

Save this as a reflection checklist.

13/03/2026

series

Many founders start a business for independence, flexibility or simply to bring an idea to life.

But over time, the business itself can become a valuable asset.

One of the most important steps in reaching that point is ensuring the business can thrive without the founder at the centre of everything.

Jaclyn Johnson discovered this first-hand with Create & Cultivate, a platform designed to educate and inspire women in business.

At one stage a sale of the business fell through. Instead of walking away, Jaclyn used the experience to strengthen the company, building a team and systems that allowed the business to operate independently.

The result?

In 2020, the company was acquired by Corridor Capital in a deal reportedly worth $22 million. You can listen to Jaclyn's story at https://builttosell.com/radio/episode-365/

It’s a good reminder that a valuable business isn’t just about revenue or profit.

It’s about building something that can continue to grow without you.

For business owners thinking about their long-term future, that’s often where exit planning really begins.

12/03/2026

series.

Not every successful business is automatically a sellable business.

The companies that attract strong buyers tend to share a few common characteristics: a clear proposition, loyal customers, and systems that allow the business to run smoothly.

Two female founders who demonstrate this well are Kiri Masters and Lori Morton.

Kiri built Bobsled Marketing, helping brands sell their products through major online retailers such as Amazon and Walmart. What began as a personal brand grew into a specialist agency with real strategic value. In 2022, she sold the business to Acadia.(https://builttosell.com/radio/episode-449/ -notes)

Lori Morton founded AerieHub, a platform used by facilities managers to manage building information and compliance records. Her reputation for service and quality helped her build a customer base that included several global manufacturing brands. (https://builttosell.com/radio/episode-389/)

In 2022, the business was acquired by JDM Technology Group in a 100% cash upfront deal.

Different sectors. Different stories.

But the common thread is this: they built businesses that delivered consistent value to customers and could operate beyond the founder’s personal involvement.

That’s often the key difference between a business that runs well… and one that sells well.

11/03/2026

series.

Once a business is established, the next challenge is growth.

Many owners focus on organic growth, but acquisition can be a powerful way to scale a business quickly.

A great example is Kristi Herold, founder of JAM. What began as a lifestyle business organising adult sports leagues evolved into something much bigger.

Over time, Kristi expanded the offering into corporate team-building events. But the real acceleration came through acquisition.

In the four years leading up to the pandemic she acquired eight businesses, followed by another three afterwards.

Her approach was refreshingly straightforward:

• Research companies that would fit the culture and service offering

• Approach the owners directly

• Explore whether they were ready to sell

Growth through acquisition is common among larger companies, but it’s still surprisingly underused by SME owners.

In our experience, many business owners simply don’t realise it’s an option available to them.

Yet it can be one of the fastest ways to build scale, capability and ultimately business value.

You can listen to Kirsti's story at https://builttosell.com/radio/episode-453/