cxconversion.com

cxconversion.com Growth and performance marketing consultant

01/10/2020

In this video, you will learn a detailed Conversion Rate Optimisation Guide for eCommerce Directors and Marketing Leaders. I will teach you conversion rate optimisation best practices that will help you convert more sales on your website by reducing checkout funnel drop-offs points.

Here is what you will learn in this video:

Introduction
What is conversion rate optimisation?
Cause of Low Website Conversions
Conversion Principles & Formula
Conversion Rate Optimisation Process
Conversion Rate Optimisation Best Practices

If you are experiencing low conversion on your website this will require some CRO adjustments in order to increase your conversion rate. Implementing a conversion rate optimisation process will help you jumpstart an A/B testing roadmap which will, in turn, increase your website sales.

23/06/2020

YouTube content accounts for 28% of search results on Google and holds 25% of the market share of all video content shared via social networks. 72% of website visitors engage more with video content compared to text-based content, while video content also accounts for 27% more click-through rate. Allocating marketing budget to video is likely to increase your marketing revenue by 49% year-on-year.
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This video is the first in a series titled Video Marketing Strategy 2020 which aims to help you accelerate your marketing performance by showing you how to integrate video content into your strategy and how to develop your internal video capabilities to develop this content yourself, thus eliminating high costs associated with contracting out the video production to specialised agencies.
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The first step in this process is ensuring you've got the right kit to produce high-quality, professional-looking videos. Deciding which camera to buy when upgrading from your smartphone can be very confusing, because most camera reviews on YouTube try to sell you on a specific camera brand, instead of helping you understand how to make an informed purchase decision that best fits your personal circumstances and tech requirements.

Amazon Links to Video Gear

Canon 90D https://amzn.to/3hM9Pii (UK) https://amzn.to/37JBDz5 (USA)

Sigma 30mm F/1.4 https://amzn.to/2YIQvtl (UK) https://amzn.to/2USwsaG (USA)

RODE Wireless GO https://amzn.to/37DZS1N (UK). https://amzn.to/2YMwbaH (USA)

K&F Concept 72" Tripod https://amzn.to/2USyJD8 (UK) https://amzn.to/2UTOFVA (USA)

RALENO LED Video Light https://amzn.to/37CRUpl (UK) https://amzn.to/2zG2OhD (USA)
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23/06/2020

YouTube content accounts for 28% of search results on Google and holds 25% of the market share of all video content shared via social networks. 72% of website visitors engage more with video content compared to text-based content, while video content also accounts for 27% more click-through rate. Allocating marketing budget to video is likely to increase your marketing revenue by 49% year-on-year.


This video is the first in a series titled Video Marketing Strategy 2020 which aims to help you accelerate your marketing performance by showing you how to integrate video content into your strategy and how to develop your internal video capabilities to develop this content yourself, thus eliminating high costs associated with contracting out the video production to specialised agencies.


The first step in this process is ensuring you've got the right kit to produce high-quality, professional-looking videos. Deciding which camera to buy when upgrading from your smartphone can be very confusing, because most camera reviews on YouTube try to sell you on a specific camera brand, instead of helping you understand how to make an informed purchase decision that best fits your personal circumstances and tech requirements.

29/08/2018

Agile Marketing

24/07/2017

http://www.cxconversion.com/applying-scrum-in-non-it-teams/

Although Scrum had been in existence long before 2001, Jeff Sutherland and Ken Schwaber were the two individuals who pioneered and championed the adoption of Scrum in software development. This article will explain the Scrum framework in the context of non-IT software teams and as such it aims at a…

24/07/2017

http://www.cxconversion.com/agile-for-non-it-teams/

Before we start it is important to highlight that agile started in technical teams (software) but has been proven to work across teams in other areas as well. Agile started because of the high failure rate (80%) of projects and the fact that the final deliverables from these projects were not comple...

24/07/2017

http://www.cxconversion.com/lean-agile-marketing/

Lean Agile Marketing – How to Become Agile and Deliver Marketing Success Most companies and their senior management teams should be worried about startups! Although household brands, such as Apple, Google and Spotify or the aspirational Tesla, have the financial muscle and brand equity required to…

24/07/2017

http://www.cxconversion.com/kanban-for-marketing/

Agile Marketing Framework: Kanban For Marketing History Of Kanban In Japanese, the word Kanban means “Visual Signal” or “Card”. It originated in Toyota back in the late 1940s with the company’s aim of improving communication and visual management across the organization in order to reduce waste. T...

24/07/2017

http://www.cxconversion.com/agile-marketing-scrum/

Agile Marketing Scrum What is Scrum? Scrum is a project management framework developed by Jeff Sutherland and Ken Schwaber It is based on a team structure that comprises of a Product Owner (C-Level Executive), Scrum Master (Team Manager/Leader) and the Team (Individuals on the team). The entire team...

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