03/05/2024
When you hear your finance broker say “whole of market”, you may be thinking quite literally…
It’s the WHOLE market - EVERY available lender & ALL their products and services.
Not exactly! It can be misleading 🤨
The term appears to have originated years ago from the regulated market so when you’re buying or remortgaging your own home for example, then you may have heard your residential mortgage broker say they have access to ‘whole of market’.
What that actually means...
The broker has access to a ‘well rounded representation of the market’ so you may get a broker who uses a limited number of lenders but as long as they have say one with the LOWEST cost of funds on the market through to one which has the HIGHEST, they can still proudly say they have access to 'Whole of Market' 🏛️
Our motto is always to be as transparent as we can which is why we share information like this to educate people on what really happens behind the scenes in the finance world!
*Another reason we love specialists over generalist but that’s a different post*
By sticking to our niche, we always have an update on the FULL ‘whole’ market position... who’s lending, their funding appetite and the current cost of funds etc.
To perform OUR version of ‘searching the market’, we have developed our own internal system by essentially staying in touch with our lenders across the full range from the high streets (cheapest money) to our alternative lenders (more bespoke, higher cost of funds but better leverage).
As a secondary check, we now also use a third party ‘sourcing system’ which has been newly developed for the unregulated space of bridging and property development finance which includes, at the moment, over 80 lenders noted as ‘whole of market’.
If you’re a developer who wants to stay in the loop about the current lending market, you're in luck! We now offer a FREE monthly PDF detailing these insights just let us know if you want a copy and we’ll send it across 📝