True Potential

True Potential Our mission is to help you achieve your financial goals and reach your True Potential.

Financial security isn't just about building savings and investments. It's also about protecting your income, supporting...
12/08/2026

Financial security isn't just about building savings and investments. It's also about protecting your income, supporting your loved ones and planning for the future.

In our latest blog, we explore the key areas of financial security, from protecting your income and lifestyle today to planning how your wealth is passed on in the future.

Link in comments.

This material is for general information only and does not constitute a personal recommendation or financial advice. Capital at risk. The value of investments can go down as well as up. Tax rules and eligibility apply.

Knowing when to save and when to invest can play an important role in helping you achieve your financial goals. While sa...
29/07/2026

Knowing when to save and when to invest can play an important role in helping you achieve your financial goals. While saving can provide security and easy access to your money, investing offers the potential for long-term growth.

In our latest blog, we explore the key differences between saving and investing, helping you understand how to find the right balance.

Link in comments.

This material is for general information only and does not constitute a personal recommendation or financial advice. Capital at risk. The value of investments can go down as well as up. Tax rules and eligibility apply.

Could your cash savings be working harder for you? We're excited to introduce True Potential Cash Savings, a new service...
14/07/2026

Could your cash savings be working harder for you?

We're excited to introduce True Potential Cash Savings, a new service delivered in association with Bondsmith, designed to make managing your cash savings simpler - all through your True Potential app or online account.

With a single application, you can:

✅ Access competitive savings rates from a marketplace of UK banks

✅ Open and manage multiple savings accounts

✅ View your cash savings alongside your investments

✅ Manage everything in one place

Find out more about True Potential Cash Savings. Link in comments.

We are delighted to announce that Heather Strain has assumed the role of True Potential's Head of Reward and Policy as o...
01/06/2026

We are delighted to announce that Heather Strain has assumed the role of True Potential's Head of Reward and Policy as of this month. We are proud to welcome Heather to the team at True Potential.

11/05/2026

We are incredibly proud to have won Technology Firm of the Year at the Wealth and Asset Management Awards last week.

These awards highlight innovation, technological advancement and operational excellence in managing investments.

Winning this award is a reflection of our continued dedication to provide providing industry-leading technology and outstanding services, enhancing the experiences of financial advisers and their clients.

We’re celebrating an incredible achievement as Ruth completed the six‑day Mind Over Mileage challenge in April, running,...
11/05/2026

We’re celebrating an incredible achievement as Ruth completed the six‑day Mind Over Mileage challenge in April, running, walking and cycling from Durham to London before crossing the London Marathon finish line.

Ruth has shown extraordinary commitment, raising over £72,000 for Mind in memory of her cousin. Over the past three years, she has not only raised vital funds but also helped bring mental health awareness and support to the forefront.

A truly inspiring challenge and an outstanding fundraising effort. Well done, Ruth.

We are proud to announce that Kerry Adams-Strump has assumed the role of True Potential's Chief of Staff as of this mont...
20/04/2026

We are proud to announce that Kerry Adams-Strump has assumed the role of True Potential's Chief of Staff as of this month. We are delighted to welcome Kerry to our team in Newcastle Upon Tyne.

Wishing Ruth the very best of luck tomorrow as she takes on the six-day Mind Over Mileage challenge, running, walking an...
18/04/2026

Wishing Ruth the very best of luck tomorrow as she takes on the six-day Mind Over Mileage challenge, running, walking and cycling from Durham to London, before completing the London Marathon on the final day.

Ruth has shown incredible commitment, fundraising for Mind for the past three years in memory of her cousin, raising both awareness and vital funds for mental health support. We’ll be cheering Ruth on through every mile and are proud to sponsor her on this journey.

Good luck, Ruth. We are all behind you.

Today marks an important milestone for True Potential as our CEO Gerry Mallon formally opened our new staff building alo...
14/04/2026

Today marks an important milestone for True Potential as our CEO Gerry Mallon formally opened our new staff building alongside colleagues.

The opening represents growth and a long-term commitment to the North East, it’s people and future. Gateway House is a statement of confidence in the long-term future we are building together. As one of the North East's most significant financial services employers, True Potential is a long-term anchor for the region.

Thank you to all the people who made this moment possible.

Address

Newburn House, Gateway West, Newburn Riverside
Newcastle Upon Tyne
NE158NX

Opening Hours

Monday 7am - 8pm
Tuesday 7am - 8pm
Wednesday 7am - 8pm
Thursday 7am - 8pm
Friday 7am - 8pm

Telephone

+441916250350

Website

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