23/06/2026
💡 What is a deal really worth? Understanding your true cash-on-cash return
ROI tells you one thing. Cash-on-cash return tells you something more useful.
Cash-on-cash return focuses purely on the cash you've actually put in versus the cash coming back:
✅ Cash-on-Cash = Annual Cash Flow ÷ Total Cash Invested × 100
Why does this matter?
Two deals can have the same asset value but very different cash requirements — the one where you've deployed less of your own money may deliver a far superior cash-on-cash return, even if the absolute profit is similar.
Example:
🏠 Deal A: £60k cash in, £5,000/year net profit = 8.3% cash-on-cash
🏠 Deal B: £30k cash in (better structured finance), £4,200/year net profit = 14% cash-on-cash
Deal B wins on capital efficiency — even though Deal A generates more absolute income.
This is why deal structuring — including how you finance it — is just as important as the asset itself.
Want to stress-test the numbers on a deal you're looking at? Let's talk 👇
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