Ideal Mortgages Direct

Ideal Mortgages Direct Your local Independent Whole of the Market Mortgage and Insurance Advisors.

STAYING PUT AND WANT TO ADD VALUE TO YOUR HOME?We are seeing an increasing number of clients who love their existing hom...
11/08/2026

STAYING PUT AND WANT TO ADD VALUE TO YOUR HOME?
We are seeing an increasing number of clients who love their existing home and want to borrow to make improvements...and hopefully add value to their property.

However, it is wise to make sure the money you spend doesn't penalise your potential to sell in the future and even lose you money overall.

As this article warns, "While some improvements can make a home more attractive to buyers, there’s often a difference between making a property easier to sell and increasing what someone is willing to pay for it. In some cases, expensive upgrades can even narrow your pool of potential buyers"

Check out the article for more advice on popular renovations and their potential to add value and make your home attractive to future buyers.

KEY POINTS
Sellers mistakenly believe that renovations such as extensions, luxury kitchens, specialist rooms, hot tubs and renewables will always add value to their home.

Agents say sellers should be careful that extensions don’t remove or reduce other benefits that buyers might value more.

Highly personalised decorations or features like hot tubs and garden bars won’t appeal to all buyers.

Agents recommend that sellers may be better off focusing on presentation, maintenance and broad appeal.

We spoke to estate agents to find out which popular renovations sellers expect to add value to their home, but which might not.

CUSTOMER REVIEWThanks to our customer for leaving a great review on our Google page. We really appreciate the return bus...
24/07/2026

CUSTOMER REVIEW
Thanks to our customer for leaving a great review on our Google page. We really appreciate the return business and ongoing support of so many of our clients. It always makes us proud when our clients refer their friends and family too ☺

Need a mortgage? Not sure who to trust? Have a look at our reviews and decide for yourself 🤝
We are totally independent, whole of the market, family run, local business waiting to help you get your foot on the property ladder, move onto bigger things or start your investment portfolio. Why not give us a call (01782) 251648 to see what we can do for you?

11/06/2026

HAPPY WORLD CUP DAY EVERYONE!!
⚽️🏆⚽️

Debra Timmis Estate Agents will be completing the Dougie Mac Moonlight Walk - lets' give them our support 👏
05/06/2026

Debra Timmis Estate Agents will be completing the Dougie Mac Moonlight Walk - lets' give them our support 👏

🩷We will be taking part in the Dougie Mac Moonlight Walk 🩷

Funds raised will help Dougie Mac provide specialist care services to local adults, young adults and children living with life-limiting illnesses as well as offering support to their families and carers.

If you would like to donate please follow the link below
https://www.justgiving.com/page/debra-timmis-1780400585553

CONGRATULATIONS TO AARON RAI ON HIS SPECTACULAR PGA WIN-WITH HIS CADDIE, MILTON LAD, JASON TIMMIS!!On Sunday Aaron Rai b...
19/05/2026

CONGRATULATIONS TO AARON RAI ON HIS SPECTACULAR PGA WIN-WITH HIS CADDIE, MILTON LAD, JASON TIMMIS!!

On Sunday Aaron Rai become the eighth English player to win a major since World War II and first to win this title since 1919 and we send him huge congratulations for his win and the amazing golf played.

But, we also say a huge well done to Jason Timmis - son of our neighbour Debra Timmis Estate Agents who is one of the proudest mums in Milton Village Stoke on Trent this week!!

“Success in this game depends less on strength of body than strength of mind and character.” – Arnold Palmer

👏⛳️🏌️🚶‍♂️🏆👏

Greenway Hall Golf Club & Driving Range

UK MORTGAGE AFFORDABILITY HITS HIGHEST LEVEL SINCE 2008 This means that UK homebuyers spent an average of 21.3% (just ov...
08/05/2026

UK MORTGAGE AFFORDABILITY HITS HIGHEST LEVEL SINCE 2008
This means that UK homebuyers spent an average of 21.3% (just over a fifth) of their gross income on mortgage payments in 2025, the highest proportion since 2008’s 22.3% according to UK Finance.

Affordability pressures were driven by high house prices, elevated interest rates, and sluggish wage growth but this can vary greatly across and within regions.

The mortgage market’s volatility traces back to economic shocks such as the 2022 mini-Budget and the global conflicts in Ukraine and the Middle East. These events contributed to interest rate hikes, with market uncertainty earlier in 2025 pushing mortgage rates up before a recent easing. Rates, however, remain elevated, sustaining the affordability squeeze for many buyers.

The challenge of saving for a deposit also means many people who could afford monthly repayments are still locked out of buying. It’s no longer just about income; access to upfront cash is a big barrier.

However, UK Finance said 723,000 house purchase mortgages were handed out in 2025, marking a 17% annual increase, so the market is still very active.

ARE YOU WONDERING HOW MUCH YOU COULD BORROW? Why not give us a call to arrange a no-obligation appointment, to discuss your plans and options available for your unique circumstances? - (01782) 251642

BANK OF ENGLAND HOLDS INTEREST RATE AT 3.75%The Bank of England has held interest rates at 3.75% but warned that the Mid...
30/04/2026

BANK OF ENGLAND HOLDS INTEREST RATE AT 3.75%
The Bank of England has held interest rates at 3.75% but warned that the Middle East energy shock could drive up inflation and lead to a hike in rates.
See article for more info:

Bank of England holds interest rates at 3.75% but hints at future hikes - Eight members of the Bank’s nine-person Monetary Policy Committee voted to hold interest rates steady.

RENTER'S RIGHTS ACT 2026 - EFFECTIVE 1st MAY 2026Are you a landlord? Are you prepared for the implementation of the new ...
24/04/2026

RENTER'S RIGHTS ACT 2026 - EFFECTIVE 1st MAY 2026
Are you a landlord? Are you prepared for the implementation of the new Renter's Rights Act?

We encourage all our investment clients make themselves familiar with the new legislation using the page below:
https://www.gov.uk/government/publications/guide-to-the-renters-rights-act/guide-to-the-renters-rights-act
If some cases you may choose to seek legal advice. If you use a letting agent, they should also talk to them about what the new rules mean.

IMPORTANT: Landlords must give existing tenants the official government Renter's Rights Information Sheet by 31 May 2026
https://assets.publishing.service.gov.uk/media/69bc04b8f7b1c24d8e23ce60/The_Renters__Rights_Act_Information_Sheet_2026.pdf
Missing the deadline could lead to fines of up to £7000 for landlords.

Key Changes being put in place:

1. NO FAULT EVICTIONS ARE ENDING
Landlords will no longer be able to evict tenants without reason.
https://www.gov.uk/government/publications/grounds-for-possession-tenant-guidance/grounds-for-possession-guidance-for-tenants

2. ASSURED SHORTHOLD TENANCIES (ASTs) ARE ENDING
All tenancies will move to Assured Periodic Tenancies (APTs) with no fixed end date. Any current ASTs will switch automatically on 1 May 2026.

3. SELLING RULES ARE CHANGING
Landlords now need to give four months notice to end the tenancy if they plan to sell the property without tenant or want to move back into the property themselves. If the tenancy ends for either of these reasons the property can not be relet for 12 months, even if the sale falls through.

4. RENT INCREASES ARE LIMITED
Rent review clauses will no longer apply. From 1 May 2026, rent can only go up once per year.

For some landlords, it may be beneficial to:
• TALK THROUGH YOUR EXIT PLANS
This is key for clients nearing retirement or changing their portfolio, as the new rules may affect timing.
• REVIEW CASHFLOW FORECASTS
Rent increases are now limited to once per year, so budgets may need a refresh.

If you would like our support to talk through this new aspect of being a landlord, please feel free to call (01782) 251648 and make an appointment and we will be happy to advise accordingly.

RATES SHOW FIRST WEEKLY DECLINE SINCE FEBRUARYKey Points from the article:◼️UK mortgage rates have recorded their first ...
21/04/2026

RATES SHOW FIRST WEEKLY DECLINE SINCE FEBRUARY
Key Points from the article:

◼️UK mortgage rates have recorded their first week-on-week decline since 27 February, signalling a potential turning point for borrowers who have faced rates approaching 6% in recent months.

◼️The decline followed the reported reopening of the Strait of Hormuz, which has eased pressure on global markets. Some 2yr and 5yr swap rates have fallen below 4% for the first time in a month.

◼️The decline in average fixed mortgage rates represents the first measurable improvement in borrowing conditions since late February. However, market observers note that sustained reductions will depend on continued stability in global markets and funding costs.

◼️For property investors and homebuyers, the data suggests a potential easing of the challenging borrowing environment that has characterised the first quarter of 2026, though the trajectory of future rate movements remains dependent on broader economic and geopolitical factors.

UK mortgage rates have recorded their first week-on-week decline since 27 February, with two- and five-year swap rates falling below 4% for the first time in a month. The improvement follows easing geopolitical tensions, though lenders remain cautious about implementing significant rate reductions.

2025/2026 SUMMARYWe have been looking at our data for the applications we completed during the 2025/2026 financial year....
14/04/2026

2025/2026 SUMMARY
We have been looking at our data for the applications we completed during the 2025/2026 financial year.

It has been a year full of interest rate changes and we've been busy trying to keep ahead of lenders and their continuing rate adjustments.

Given the current market and economic situation, it is understandable that we have seen more than 65% of applications come from clients who have chosen to stay in their current home, choosing to either re-mortgage or product switch using our services.

The majority of the remaining applications came from those purchasing a property - with 42% of those purchases coming from those stepping on the first rung of the property ladder as first-time buyers or utilising the right-to-buy scheme to buy their home.

It has been a pleasure to help so many local individuals, couples and families to secure new rates or help them buy a new home and we thank everyone of our clients, old and new for their ongoing support.

What will the 2026-2027 year bring? It's hard to say, but know that we at Ideal Mortgages Direct will continue to help smooth the way in the mortgage department as best we can and look forward to helping many more of you in the coming year.

Address

24 Millrise Road
Milton
ST27BW

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+441782251648

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