05/06/2026
Many hopeful homeowners could be closer to getting on the property ladder than they realise, but they are underinformed about their mortgage options.
A survey by the Building Societies Association (BSA) has found that nearly half (47%) of people who want to buy a home have never spoken to a lender or mortgage broker*. This means that many prospective first-time buyers (FTBs) don’t fully understand what’s available, and could be missing out on an opportunity to become a homeowner.
Even those who have sought advice might have outdated information - 46% of those who have previously explored their mortgage options have not done so in the last year. The mortgage market is constantly evolving in response to interest rates, so there may be new products that better suit their circumstances. Without up-to-date information, buyers risk ruling themselves out unnecessarily.
There is a common perception that now is a particularly difficult time to be a first-time buyer. While affordability is a challenge, perhaps some hopeful homeowners are more pessimistic than they need to be. When survey respondents were presented with mortgage options that require little or no deposit, two-thirds (67%) said they could potentially purchase a home sooner than they had thought. This highlights a clear gap between perception and reality, with many prospective FTBs jumping to conclusions without doing the market research.
According to the research, affordability remains the most widely cited obstacle to homeownership, with 64% identifying this as a challenge. Meanwhile, 53% said that saving for a deposit was a key issue, with 59% reporting less than £10,000 in savings. Due to these financial challenges, a third (32%) of respondents believe they will never be able to own a home.
However, your homeownership dreams could be closer than you realise. So, get in touch for advice. We can access products that you wouldn’t necessarily be able to find on your own. We can also advise if you are eligible for any government schemes that will help you get on the property ladder.
Please note: Your home may be repossessed if you do not keep up repayments on your mortgage.
*MoneyAge