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Great customer service is crucial at every stage of the customer lifecycle.It can help:🛍️ A browser get a quick answer t...
30/03/2023

Great customer service is crucial at every stage of the customer lifecycle.

It can help:

🛍️ A browser get a quick answer to their query, driving a first purchase.
🛍️ Build trust with existing customers, improving your customer lifetime value.
🛍️ Manage your brand reputation, making it easier to attract new browsers.

Here are 4 ways to improve your customer service experience.

Why is it so important to gather insights about your customers? It helps create a more effective marketing strategy & im...
28/03/2023

Why is it so important to gather insights about your customers?

It helps create a more effective marketing strategy & improves your customer experience.

You can...

👉 Personalise your customer experience.
👉 Identify any bottlenecks in your customer lifecycle.
👉 Improve your conversion rates and have better return on investments.

Here's a few places you can gather insights from...

It's no secret that the key to understanding who you are marketing to, is to test. Whether you're testing your Meta ads,...
24/03/2023

It's no secret that the key to understanding who you are marketing to, is to test.

Whether you're testing your Meta ads, or testing in email marketing, there's a few things to keep in mind.

👉 Are you targeting the right people? Test your audiences or segments to find out who is engaging with what.

👉 Is the messaging renonating? Testing your headline, copy and calls-to-action will help you find out.

👉 Are you using the right creative to engage your target audience? Try testing your ad format or email design.

👉 Once someone clicks on an ad/email, are they being sent to the best place to convert? Test using different landing pages and monitoring conversion rate.

Let us know in the comments if you've tried any of these A/B tests!

Making sure you have good deliverability is crucial. That means whether your emails are actually ending up in your subsc...
20/03/2023

Making sure you have good deliverability is crucial. That means whether your emails are actually ending up in your subscribers inbox.

So, how do you make sure your email gets delivered? There's a few ways!

Above all, make sure you are sending relevant emails that aren't likely to be reported or flagged as spam.

👉 You're better off having someone unsubscribe, so make it easy to do so!

👉 Using spammy subject lines can flag up your emails to email providers, leaving your email in the spam folder.

👉 If you frequently email unengaged subscribers, or invalid email addresses - your spam complaint rate & bounce rate will rocket. Clean your list, and use segmentation to target engaged subscribers.

Do you have these steps in place?

Here's your sign to check your business Instagram is optimised!If someone new was to find your profile does it: 👌 Give t...
15/03/2023

Here's your sign to check your business Instagram is optimised!

If someone new was to find your profile does it:
👌 Give them a good feel for your brand?
👌 Make it clear what you sell?
👌 Make it simple to find your products?
👌 Encourage engagement? (e.g. using a branded hashtag to gather user-generated content).

How was your profile?

It can be easy to spend your time focusing on email newsletters. While it can be a great way to engage your audience, th...
13/03/2023

It can be easy to spend your time focusing on email newsletters. While it can be a great way to engage your audience, the chances are - only highly engaged subscribers are actually interested.

But the good news is, there are much better ways to spend your time - with much better outcomes.

Growing your newsletter list:
👉 Gives you a consistent stream of high-intent browsers & customers.
👉 Prevents you speaking to the same people over and over
👉 Helps scale your email marketing conversions.

Targeting subscribers at the right point of their customer lifecycle with relevant automations:
👉 Saves you time.
👉 Increases your chance of conversions.
👉 Keeps your subscribers engaged.

And finally - the data will tell you how to improve your email marketing (especially important if you're bringing in new subscribers) - so testing often is key.

Drop a comment if you need advice about your email marketing!

Ensuring your click rate is within the industry average of 1-3% is a great indication of how effective your email market...
09/03/2023

Ensuring your click rate is within the industry average of 1-3% is a great indication of how effective your email marketing is.

Click rates below 1% indicate a few things:
👉 Your messaging isn't resonating with the segment you're sending to. Try sending to a more engaged segment.
👉 Your call-to-action is weak. Try testing different variations to know what works for your subscribers.
👉 You're giving too much away in the campaign. Don't forget you want to drive subscribers to your website! So instead of filling a newsletter with everything you want to share, try giving a teaser and reveal more on a blog.

Save this post for future reference!

Attention all business owners! 📢 Are you struggling to reach your target audience with your online advertising efforts?...
03/03/2023

Attention all business owners! 📢 Are you struggling to reach your target audience with your online advertising efforts? Look no further!

We are excited to offer our Google Ads services for only £300+VAT, with a maximum ad spend of £5000 for new clients.

But that’s not all - our average ROAS is an impressive 6.93, with a CTR of 2.07% and a conversion rate of 4.2%.💥

Imagine what those kinds of results could do for your business!
Don’t miss out on this amazing opportunity to take your online advertising to the next level.

Our spaces are limited, so act fast and contact us today to take advantage of this offer.🚀

https://buff.ly/3ZfGORa

Let’s work together to achieve your business goals!

Stuck with ideas for your next marketing campaign? Here's a few places to look to get your ideas flowing 🤩 Remember: you...
28/02/2023

Stuck with ideas for your next marketing campaign?

Here's a few places to look to get your ideas flowing 🤩

Remember: you don't have to reinvent the wheel! Think about what would resonate with your target audience and fit well with your brand's values.

Sign up to our newsletter for more free marketing tips, straight from a team that works with founder-led ecommerce businesses every day.
https://buff.ly/3YMUvX7

Business support can come in various forms like: 👉 Working with mentors👉 Outsourcing to experts👉 Investing in training W...
27/02/2023

Business support can come in various forms like:
👉 Working with mentors
👉 Outsourcing to experts
👉 Investing in training

Whatever it looks like for you, getting support is an essential investment in your business (and yourself).

For founder-led businesses, it can be even more important to get proper support - to prevent you taking unnecessary mental, physical & financial tolls.

What support do you need the most right now?

When doing your own influencer research, it can be hard to tell who is the right fit for your brand. Here's a few red fl...
24/02/2023

When doing your own influencer research, it can be hard to tell who is the right fit for your brand.

Here's a few red flags that should raise alarm bells 🧐

Our best advice is to start by looking by inwards to your community. Who do your customers follow & trust?

From here, you can work on forming long-term partnerships with influencers or content creators who can authentically champion your brand.

For more marketing advice designed for e-commerce businesses, head to the link below to sign-up to our free newsletter!

https://buff.ly/3YMUvX7

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