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Tifosy

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Tifosy Capital & Advisory is the leading boutique sports advisory and capitals solutions firm.

18/09/2026

Tennis’s four majors will pay out nearly $350m in prize money in 2026, more than double the amount awarded 10 years prior, with three out of the four tournament prize pots also increasing by more than 100% over the period. The US Open has led the field in every year and this year became the first tournament to exceed $100m in player compensation across a single edition.

16/09/2026

The share of league minutes played by expatriate talent is highest in the top divisions of the UAE, Turkey and Cyprus, who each allocate close to 80% of playing time to internationally recruited players. Divergent strategies are evident amongst the most foreign-oriented leagues, including the acquisition of youth to develop and sell on, the import of established talent to increase commercial and global reach, and the need for elite players to deliver sporting success. European divisions dominate the leagues awarding the most on field time to expats, accounting for 20 of the top 25. La Liga is the most prominent league not to appear, in part referencing its strong domestic development core and its regulatory considerations.

11/09/2026

Appetite for emerging sports properties has broadened considerably in recent years, spanning new formats and concepts, as well as the digital channels they utilise. Geographic analysis of how well sports audiences in certain markets are responding to these new leagues shows a divergence. Fans in the Middle East and parts of Asia, where younger populations and digital-first consumption lead, are more receptive to new leagues and formats than those in markets where deep-rooted sporting cultures and established team/league allegiances prevail.

09/09/2026

Analysis of minutes played by club trained footballers identifies LATAM and Nordic leagues as the primary exponents of this strategy, accounting for 11 of the top 25 and six of the top 10, evidencing their commitment to producing players and realising squad composition value from them. Club trained players take 17.9% of first team minutes across this subset, versus 17.1% for the top 25 overall. LATAM leagues alone field club trained players for 18.5% of first team minutes. Of Europe’s Big 5 leagues, only La Liga and Ligue 1 feature in the top 25, directing 14.7% of minutes to club trained players, against 6.5% on average across the Premier League, Bundesliga and Serie A.

02/09/2026

The combined brand value of the world’s 50 most valuable football clubs has reached nearly $28bn. The top 10 clubs now account for more than 60% of that total, which has risen by nearly 50% over the past decade. Real Madrid and Barcelona remain the two most valuable brands in global football and the only clubs to have surpassed the $2bn threshold. Europe’s Big 5 continue to dominate, consistently representing more than 90% of the total brand value across the period, however Portuguese, Dutch and Brazilian clubs have increased their presence in recent years. English clubs account for 44% of the total brand value and 37% of the clubs represented on average across the period, with Spain and France the only other markets whose share of value exceeds its share of clubs. Outside of the Big 5, the Netherlands is the only market to have been represented in the top 50 each year across the decade.

28/08/2026

For the first time in more than two decades, no Premier League team will feature a gambling brand on the front of their shirt. Traditionally one of the most valuable commercial agreements managed by clubs, the new season’s restriction impacted 55% of the 2025/26 cohort, and sees partnerships with financial services, tech/AI and travel brands expand to occupy the vacancy created. In reflection of the value represented by Premier League exposure, certain gambling brands have opted to redistribute their visibility to other assets across a club’s inventory, including four brands that have migrated to sleeve sponsors.

26/08/2026

Analysis of senior squad tenure indicates that La Liga commands the highest retention across major football leagues, with the average fielded player spending nearly three years in their club’s first team squad. The Bundesliga, UAE Pro League, English Premier League and Russian Premier League complete the top five. This cohort averages a little more than 30 months for the first team tenure of its players, in comparison to the nearly two-year average across the Top 25. European competitions represent nearly 70% of the list, including the remaining Big 5 leagues.

21/08/2026

Golf’s four marquee championships generated more than $200m in sponsorship revenues in 2026, an increase of close to 30% over the past five years and represents almost 10% of the sport’s total sponsorship economy. Golf remains relatively distinct as a target for B2B and B2C commercial strategies, with the four tournaments’ sponsorship landscape reflecting that duality. B2B-oriented investments were the primary drivers of growth versus the 2022 cycle, with financial services brands increasing their investment by $19m over the period and raising the sector’s spend to represent nearly one third of the combined sponsorship stack of golf's majors.

19/08/2026

NFL valuations reaffirm the league as the most valuable ownership pool in global sport. The average franchise value now stands at $9.3bn, up 31% on the previous year and more than 200% vs. 2020. The total value of the 32 franchises has reached nearly $300bn, increasing $200bn on their combined value at the start of the decade. Over that period, the same two franchises have led and anchored the rankings, with a spread of more than $8bn across the league currently. All 32 NFL franchises feature within the world’s 40 most valuable sports teams, with the Dallas Cowboys retaining their title as the most valuable sports franchise in the world. At the other end of the NFL rankings, with a valuation of $7.4bn, the Cincinnati Bengals are bettered by only six non-NFL franchises across global sports.

14/08/2026

FIFA’s investment in the 2027 Women’s World Cup, the first to be staged in South America, has risen more than 60% versus the 2023 edition, as the Federation targets $1bn in tournament revenue (nearly double the $570m generated in 2023). The largest increase is noted in the $344m contribution to the broader ecosystem of the women’s game, which includes enhanced performance-based payments to the participating member associations, greater team preparation funding and improved compensation to the clubs who are releasing their players. Measured against the comparable values in previous cycles, the tournament’s distribution to the women’s game has increased more than 125% since the 2023 edition and more than 600% since France hosted the Women’s World Cup in 2019.

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Wednesday	9:30am - 5:30pm
Thursday	9:30am - 5:30pm
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