Tifosy

Tifosy Tifosy Capital & Advisory is the leading boutique sports advisory and capitals solutions firm.

As the largest World Cup in history kicks-off, the financials underpinning the tournament highlight its importance to FI...
12/06/2026

As the largest World Cup in history kicks-off, the financials underpinning the tournament highlight its importance to FIFA, the participant nations and the clubs that contribute players. The men’s World Cup remains the most valuable asset in FIFA’s portfolio. The 2022 edition accounted for 83% of FIFA’s revenue across that four-year cycle. The 2026 tournament is estimated to generate over $9bn, anchoring a four-year cycle in which the Federation’s revenue is expected to reach $13bn. The tournament’s prize money and contribution to clubs have also reached record levels in 2026, with $791m available to competing nations and $355m ring-fenced for clubs who have contributed players during qualifiers and the finals, increases of 62% and 70% respectively.

Football club valuations reached new highs in 2026, as the average value across the top 20 nears $4bn, an increase of ne...
10/06/2026

Football club valuations reached new highs in 2026, as the average value across the top 20 nears $4bn, an increase of nearly 25% on the previous year. Real Madrid leads the ranking, having reported the highest revenues ($1.3bn) ever recorded by a sport franchise and edges the Dallas Cowboys’ previous benchmark. English clubs remain the most featured, as eight Premier League clubs are included and account for 44% of the aggregate value of the top 20. Spain and Italy each contribute three clubs, as does the US, with the latter’s contribution rising to seven when the list is extended to the top 30.

UFC sponsorship revenues reached $314m in 2025, up 25% Y-o-Y. The rise in revenue, despite the reduction in deal volume ...
05/06/2026

UFC sponsorship revenues reached $314m in 2025, up 25% Y-o-Y. The rise in revenue, despite the reduction in deal volume and asset count, indicates that fewer, higher-value activations are proving more compelling for commercial partners. Octagon-side assets remain the most valuable commercial real estate, reflecting the global TV audiences reached, however social media now represents 55% of the UFC sponsorship asset portfolio. The $63m step up in 2025 highlights the strength of the UFC’s commercial platform, as it looks to expand its reach and lift the value of assets further in 2026 with its first full year on a major broadcast network.

Brazil retains its position as the world’s leading exporter of men’s footballers, currently contributing nearly 1,500 pl...
03/06/2026

Brazil retains its position as the world’s leading exporter of men’s footballers, currently contributing nearly 1,500 players to international markets. Across the top 25 exporting nations, the total number of expatriated players has increased 33% versus 2021, highlighting a notable increase in international migration at the top of the market, with growth in the next 25 nations reported at 16%. The top three markets collectively account for nearly one third of all exports from the group, with France reporting the largest absolute increase. Significant growth was also recorded in Spain, Nigeria and Portugal, whilst only one country confirmed a decline in the number of players exported.

In reflection of the global commercial platforms their component clubs represent, more than 90% of the €13bn+ European f...
27/05/2026

In reflection of the global commercial platforms their component clubs represent, more than 90% of the €13bn+ European football sponsorship value is generated by the region’s Big 5 leagues. Technical sponsorship across these geographies remains dominated by Adidas, Nike and Puma, as the three brands account for more than half of the constituent teams and all the top 10 deals. At the top of the market, each of the 10 largest deals now exceed €50m in annual value, rising to well in excess of €100m at the very top. As a proportion of overall commercial revenues, technical partnerships represent on average nearly 25% for these elite clubs.

Whilst live sport remains a key target for linear television, the past decade’s trend towards digital viewership has con...
22/05/2026

Whilst live sport remains a key target for linear television, the past decade’s trend towards digital viewership has confirmed a fundamental shift in how fans consume sports content. Domestic viewing data highlights the IPL’s significant lead over all other leagues as 78% of its audience stream matches, reflecting India’s young and digitally connected population, and underpins the $600m domestic advertising spend. In the US, the major leagues all command a substantial share of digital viewership, supported by a nearly 500% growth in domestic sports streaming since 2018.

F1 team sponsorship revenues are on track to exceed $2bn this season, representing 67% of total commercial sponsorship a...
20/05/2026

F1 team sponsorship revenues are on track to exceed $2bn this season, representing 67% of total commercial sponsorship across the sport. The technology sector has extended its lead over financial services, driven in part by accelerating interest from AI brands, as category spend nears $600m. Sponsorship revenues from US-focussed brands have risen by almost 70% over the past three years, reflecting the sport’s strategic push into North America.

Over the past four years, there have been 22 transactions across women’s football. Peaking in 2025, but with momentum ca...
13/05/2026

Over the past four years, there have been 22 transactions across women’s football. Peaking in 2025, but with momentum carrying into 2026, recent M&A activity underscores the strategic importance of women’s football for global investors. Whilst transactions in the US and UK continue to anchor activity, expanding deal flow highlights interest in other European markets including France, Germany and Spain, as well as beyond top divisions.

The combined value of the world’s 50 most valuable football clubs is approaching $100bn, increasing more than 11% on the...
06/05/2026

The combined value of the world’s 50 most valuable football clubs is approaching $100bn, increasing more than 11% on the previous year. The Premier League underscores its financial dominance at the league level, reflecting in part its unmatched domestic and international broadcast revenues. At the club level, Real Madrid and Barcelona lead the way, with both Spanish giants surpassing $1bn revenue and join only two other sports franchises globally to have reached that milestone. Whilst European clubs dominate the higher rankings, the MLS contributes the most clubs overall, with 18 of its 30 teams featured. Unable to rival the European clubs’ revenues, the MLS's valuations are a testament to the league’s governance, closed structure and cost controls.

Across the 20 markets represented within the top 100 most profitable football academies over the past decade, English te...
29/04/2026

Across the 20 markets represented within the top 100 most profitable football academies over the past decade, English teams lead on club representation, player volumes and total transfer value generated from academy talent. Nearly 80% of the total value generated by English clubs was realised in the second half of the ten-year period. Markets such as Portugal, Italy, and Germany have demonstrated more consistent activity across the decade. Portugal also reported the strongest average value from its featured clubs, generating €80m more per team versus the next best performing market.

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