Tifosy

Tifosy Tifosy Capital & Advisory is the leading boutique sports advisory and capitals solutions firm.

Brazil retains its position as the world’s leading exporter of men’s footballers, currently contributing nearly 1,500 pl...
03/06/2026

Brazil retains its position as the world’s leading exporter of men’s footballers, currently contributing nearly 1,500 players to international markets. Across the top 25 exporting nations, the total number of expatriated players has increased 33% versus 2021, highlighting a notable increase in international migration at the top of the market, with growth in the next 25 nations reported at 16%. The top three markets collectively account for nearly one third of all exports from the group, with France reporting the largest absolute increase. Significant growth was also recorded in Spain, Nigeria and Portugal, whilst only one country confirmed a decline in the number of players exported.

In reflection of the global commercial platforms their component clubs represent, more than 90% of the €13bn+ European f...
27/05/2026

In reflection of the global commercial platforms their component clubs represent, more than 90% of the €13bn+ European football sponsorship value is generated by the region’s Big 5 leagues. Technical sponsorship across these geographies remains dominated by Adidas, Nike and Puma, as the three brands account for more than half of the constituent teams and all the top 10 deals. At the top of the market, each of the 10 largest deals now exceed €50m in annual value, rising to well in excess of €100m at the very top. As a proportion of overall commercial revenues, technical partnerships represent on average nearly 25% for these elite clubs.

Whilst live sport remains a key target for linear television, the past decade’s trend towards digital viewership has con...
22/05/2026

Whilst live sport remains a key target for linear television, the past decade’s trend towards digital viewership has confirmed a fundamental shift in how fans consume sports content. Domestic viewing data highlights the IPL’s significant lead over all other leagues as 78% of its audience stream matches, reflecting India’s young and digitally connected population, and underpins the $600m domestic advertising spend. In the US, the major leagues all command a substantial share of digital viewership, supported by a nearly 500% growth in domestic sports streaming since 2018.

F1 team sponsorship revenues are on track to exceed $2bn this season, representing 67% of total commercial sponsorship a...
20/05/2026

F1 team sponsorship revenues are on track to exceed $2bn this season, representing 67% of total commercial sponsorship across the sport. The technology sector has extended its lead over financial services, driven in part by accelerating interest from AI brands, as category spend nears $600m. Sponsorship revenues from US-focussed brands have risen by almost 70% over the past three years, reflecting the sport’s strategic push into North America.

Over the past four years, there have been 22 transactions across women’s football. Peaking in 2025, but with momentum ca...
13/05/2026

Over the past four years, there have been 22 transactions across women’s football. Peaking in 2025, but with momentum carrying into 2026, recent M&A activity underscores the strategic importance of women’s football for global investors. Whilst transactions in the US and UK continue to anchor activity, expanding deal flow highlights interest in other European markets including France, Germany and Spain, as well as beyond top divisions.

The combined value of the world’s 50 most valuable football clubs is approaching $100bn, increasing more than 11% on the...
06/05/2026

The combined value of the world’s 50 most valuable football clubs is approaching $100bn, increasing more than 11% on the previous year. The Premier League underscores its financial dominance at the league level, reflecting in part its unmatched domestic and international broadcast revenues. At the club level, Real Madrid and Barcelona lead the way, with both Spanish giants surpassing $1bn revenue and join only two other sports franchises globally to have reached that milestone. Whilst European clubs dominate the higher rankings, the MLS contributes the most clubs overall, with 18 of its 30 teams featured. Unable to rival the European clubs’ revenues, the MLS's valuations are a testament to the league’s governance, closed structure and cost controls.

Across the 20 markets represented within the top 100 most profitable football academies over the past decade, English te...
29/04/2026

Across the 20 markets represented within the top 100 most profitable football academies over the past decade, English teams lead on club representation, player volumes and total transfer value generated from academy talent. Nearly 80% of the total value generated by English clubs was realised in the second half of the ten-year period. Markets such as Portugal, Italy, and Germany have demonstrated more consistent activity across the decade. Portugal also reported the strongest average value from its featured clubs, generating €80m more per team versus the next best performing market.

Over the past five years, close to 140 majority acquisitions have taken place in 37 top divisions across Europe. Transac...
22/04/2026

Over the past five years, close to 140 majority acquisitions have taken place in 37 top divisions across Europe. Transaction volumes set successive records in 2022 and 2023, demonstrating a strong recovery following the global pandemic. Domestic takeovers account for the majority of deals, with 56% of transactions completed by new owners originating from the same country as the acquired club. Amongst foreign investment, the US has established itself as the dominant market, representing 27% of foreign acquisitions in 2021 and rising to 75% in 2025.

Less than a decade since they reached the €20bn milestone, aggregate revenues across clubs in UEFA's top divisions are p...
15/04/2026

Less than a decade since they reached the €20bn milestone, aggregate revenues across clubs in UEFA's top divisions are projected to exceed €30bn, highlighting the continued momentum of European football. Commercial revenues are set to surpass €10bn for the first time, offsetting the slowing growth in broadcast revenue. Gate revenues at the top of the market are on course to reach €5bn, representing an increase of more than 30% on pre-pandemic levels and 16% on the previous season, reflecting in part a 22% uplift in premium seating and hospitality revenue.

The women’s football transfer landscape is rapidly evolving. Record transfer fees have been reset multiple times in rece...
10/04/2026

The women’s football transfer landscape is rapidly evolving. Record transfer fees have been reset multiple times in recent seasons, a trend highlighted by the average value of the top 25 transfers in 2025/26 nearly reaching the highest value transfer of two seasons prior. The top-of-market activity reflects a broader shift in the women’s game, as fee paying transfers have grown exponentially over the past five seasons. Whilst these deals are concentrated in the WSL and NWSL, there are now nearly 150 clubs actively participating in the fee paying transfer market.

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