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Tifosy

Tifosy Capital & Advisory is the leading boutique sports advisory and capitals solutions firm.

02/09/2026

The combined brand value of the world’s 50 most valuable football clubs has reached nearly $28bn. The top 10 clubs now account for more than 60% of that total, which has risen by nearly 50% over the past decade. Real Madrid and Barcelona remain the two most valuable brands in global football and the only clubs to have surpassed the $2bn threshold. Europe’s Big 5 continue to dominate, consistently representing more than 90% of the total brand value across the period, however Portuguese, Dutch and Brazilian clubs have increased their presence in recent years. English clubs account for 44% of the total brand value and 37% of the clubs represented on average across the period, with Spain and France the only other markets whose share of value exceeds its share of clubs. Outside of the Big 5, the Netherlands is the only market to have been represented in the top 50 each year across the decade.

28/08/2026

For the first time in more than two decades, no Premier League team will feature a gambling brand on the front of their shirt. Traditionally one of the most valuable commercial agreements managed by clubs, the new season’s restriction impacted 55% of the 2025/26 cohort, and sees partnerships with financial services, tech/AI and travel brands expand to occupy the vacancy created. In reflection of the value represented by Premier League exposure, certain gambling brands have opted to redistribute their visibility to other assets across a club’s inventory, including four brands that have migrated to sleeve sponsors.

26/08/2026

Analysis of senior squad tenure indicates that La Liga commands the highest retention across major football leagues, with the average fielded player spending nearly three years in their club’s first team squad. The Bundesliga, UAE Pro League, English Premier League and Russian Premier League complete the top five. This cohort averages a little more than 30 months for the first team tenure of its players, in comparison to the nearly two-year average across the Top 25. European competitions represent nearly 70% of the list, including the remaining Big 5 leagues.

21/08/2026

Golf’s four marquee championships generated more than $200m in sponsorship revenues in 2026, an increase of close to 30% over the past five years and represents almost 10% of the sport’s total sponsorship economy. Golf remains relatively distinct as a target for B2B and B2C commercial strategies, with the four tournaments’ sponsorship landscape reflecting that duality. B2B-oriented investments were the primary drivers of growth versus the 2022 cycle, with financial services brands increasing their investment by $19m over the period and raising the sector’s spend to represent nearly one third of the combined sponsorship stack of golf's majors.

19/08/2026

NFL valuations reaffirm the league as the most valuable ownership pool in global sport. The average franchise value now stands at $9.3bn, up 31% on the previous year and more than 200% vs. 2020. The total value of the 32 franchises has reached nearly $300bn, increasing $200bn on their combined value at the start of the decade. Over that period, the same two franchises have led and anchored the rankings, with a spread of more than $8bn across the league currently. All 32 NFL franchises feature within the world’s 40 most valuable sports teams, with the Dallas Cowboys retaining their title as the most valuable sports franchise in the world. At the other end of the NFL rankings, with a valuation of $7.4bn, the Cincinnati Bengals are bettered by only six non-NFL franchises across global sports.

14/08/2026

FIFA’s investment in the 2027 Women’s World Cup, the first to be staged in South America, has risen more than 60% versus the 2023 edition, as the Federation targets $1bn in tournament revenue (nearly double the $570m generated in 2023). The largest increase is noted in the $344m contribution to the broader ecosystem of the women’s game, which includes enhanced performance-based payments to the participating member associations, greater team preparation funding and improved compensation to the clubs who are releasing their players. Measured against the comparable values in previous cycles, the tournament’s distribution to the women’s game has increased more than 125% since the 2023 edition and more than 600% since France hosted the Women’s World Cup in 2019.

12/08/2026

The world's 50 highest-paid athletes earned a combined $4.1bn over the past twelve months, with close to three-quarters of that total derived from salaries, bonuses and prize money. The balance is earned from off-field activity including endorsements, appearances and other business ventures. The list draws from eight sports and eighteen countries. The NBA is the single most represented league with 20 athletes, in part reflecting the increasing salary caps, ahead of the NFL with nine athletes featured. Major League Baseball contributes three athletes, bringing the US Big Four’s total contribution to 32 out of the 50. Football is the third most represented sport and features seven earners representing four separate competitions. The United States dominates nationality, contributing 29 athletes and far ahead of any other single market, with the UK contributing just three athletes as the second most represented nation. Cristiano Ronaldo remains at the top of the ranking for a fourth consecutive year, with a further nine athletes who earned $100m+, and 20 athletes who did not feature in 2025.

05/08/2026

Analysis of MLS cross-border transfer activity demonstrates an increased integration with global player trading, with Latin America representing the most important trading region for the league. Argentina’s Liga Profesional is the primary import market for the MLS, with more than 40 players recruited over past five seasons. Brazil’s Serie A and Mexico’s Liga MX also feature prominently as target markets, and represent the two most valuable export markets for talent from the MLS over the same period. The MLS has also stepped-up its integration with the European football ecosystem, as highlighted by each of the Big Five leagues featuring in the top 10 and generating €175m in transfer revenues for MLS clubs. England and France are also the only regions where the market’s top two divisions are featured within the most active leagues.

29/07/2026

Acquisitions at the team level totalled more than 120 across global sports over the past 12 months, with investment split broadly evenly between majority and minority stakes. Football was the most active sport of the 20 featured, with almost 50 deals completed over the period, outperforming the combined activity of the next five most active sports. Europe was the most active region, reporting more than 50 transactions, encompassing 10 sports across 10 markets. The USA was the single most active market, accounting for 40% of all transactions, with the country's Big Four leagues representing over a quarter of all global deals.

22/07/2026

European football’s cumulative club revenues surpassed €40bn for the first time in 2024/25. The Big Five leagues accounted for €21.6bn, increasing 6% on the previous season and representing 54% of the overall market. Each of the three primary revenue streams grew at the collective level, however only matchday revenues increased across all five leagues individually, which included Premier League clubs reporting £1bn+ combined matchday revenues for the first time. The financial performance of clubs across the Big Five reflect, in part, the revamped UEFA and FIFA club competitions, as expanded formats incorporated more teams, featured larger prize pools, introduced additional fixtures to lift matchday earnings and delivered higher rights values to boost broadcast revenues.

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Monday	9:30am - 5:30pm
Tuesday	9:30am - 5:30pm
Wednesday	9:30am - 5:30pm
Thursday	9:30am - 5:30pm
Friday	9:30am - 5:30pm

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https://www.tifosy.com/

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