27/02/2026
🏠Housing Market: First‑Time Buyers Dominate
New data this week shows first‑time buyers now account for half of all home purchases, and in some areas more than 70%.
This shift is driven by:
stabilising mortgage rates
increased lender support for higher LTVs
strong demand from renters priced out of rising rents
It’s a clear sign that the bottom of the market is active again.
📉 Affordability & Borrowing Trends
The market continues to rebalance:
Commuter‑town demand is rising as renters are priced out of major cities and look for more affordable options.
Second‑charge lending grew 24% last year, surpassing £2.14bn, showing more homeowners are using second‑charge loans for debt consolidation or home improvements.
This reflects a market where borrowers are exploring alternative routes to raise capital.
🛡️ Protection: A Quiet but Steady Week
Protection news has been lighter, but the trend continues: more advisers are integrating protection earlier in the mortgage journey as affordability tightens and households look for stability.
What This Means for Your Clients
First‑time buyers are driving the market — great for sellers and new‑build developers.
Lenders are sharpening pricing and criteria, especially in specialist and BTL segments.
Rising second‑charge activity shows clients are looking for flexible ways to raise funds without disturbing their main mortgage.
Protection remains a key part of planning as financial pressures persist.