As Financial Ltd

As Financial Ltd Experts in helping individuals and businesses secure the right mortgage and protection insurance. Top 2% of independent mortgage brokers nationwide.

We are an independent mortgage broker in the top 2% nationwide, providing a comprehensive range of mortgage and protection insurance services. We have access to specialist lenders and exclusives from the high street, so our clients get a great service and a great rate.

Buying your first home is exciting. It’s also one of the most unfamiliar financial processes most people will ever go th...
02/06/2026

Buying your first home is exciting. It’s also one of the most unfamiliar financial processes most people will ever go through.

And the mistakes that cost buyers the most? They’re rarely the big ones.

They’re the things nobody told them to check. A credit file issue that could have been fixed in a week. A deposit that looked right until the legal fees landed. A mortgage in principle left too late.

We’ve written up six of the most common ones, and exactly what to do instead.

Worth a read if you’re planning to buy this year or next. 👇

https://as-financial.com/first-time-buyer-mortgage-6-common-mistakes-and-how-to-avoid-them/



Your home may be repossessed if you do not keep up repayments on your mortgage.

Happy Pride Month from all of us at AS Financial 🌈However you’re celebrating this month, loudly, proudly, quietly, or si...
01/06/2026

Happy Pride Month from all of us at AS Financial 🌈

However you’re celebrating this month, loudly, proudly, quietly, or simply by being yourself, we hope it’s filled with happiness, support and moments that matter. ❤️

We’re proud to support a world where everyone feels welcome, valued, and able to build a future that feels like home.

It's a question we're hearing more often. 👂Higher borrowing costs. Tax changes. Now the Renters' Rights Act coming into ...
27/05/2026

It's a question we're hearing more often. 👂

Higher borrowing costs. Tax changes. Now the Renters' Rights Act coming into force in May.

The landlords who are struggling tend to be the ones who bought on thin margins a few years ago and haven't reviewed their position since.

The ones doing well? They've restructured where it made sense, they understand their numbers, and they're not making decisions based on headlines.

Buy-to-let isn't what it was in 2015. But for the right investor, with the right setup, it still works.

If you're unsure where you stand, we're always happy to look at the numbers with you.



Your property may be repossessed if you do not keep up repayments on your mortgage.

When did you last check your life insurance still actually fits?Not just that it's active - but that the amount is right...
25/05/2026

When did you last check your life insurance still actually fits?

Not just that it's active - but that the amount is right, the term still makes sense, and it reflects your life now rather than your life when you took it out.

A lot of people have policies they set up years ago.

Since then they've moved, had children, changed jobs, taken on a bigger mortgage.

The cover hasn't kept up.

A quick review takes less time than you'd think. And it either gives you peace of mind, or flags something worth fixing.

We offer free protection reviews - no pressure, just a clear picture of where you stand.

📲 Drop us a message if you'd like to take a look.



As with all insurance policies, conditions and exclusions will apply.

We don't say this lightly - but this one means a lot to us. 🏆Several of our advisers have been named in the VouchedFor T...
21/05/2026

We don't say this lightly - but this one means a lot to us. 🏆

Several of our advisers have been named in the VouchedFor Top Rated guide for Greater London, including Matthew Fretwell, James Dennett, Martin Seewoonarain, Jim Brough, Sarah Howard and Asher Kenton.

VouchedFor rankings are based entirely on verified client reviews. No self-nomination. No paid placement.

Just feedback from real people who've been through the process.

For a team that's built everything on doing right by clients, seeing that reflected independently is the best kind of recognition.

Thank you to everyone who's taken the time to leave a review. It genuinely matters. 🙏

Your credit score matters. But it's not the whole picture. 🧐Here are three things lenders check that often catch people ...
20/05/2026

Your credit score matters. But it's not the whole picture. 🧐

Here are three things lenders check that often catch people off guard...

Small things. Big impact. Worth knowing early.



Your home may be repossessed if you do not keep up repayments on your mortgage.

Two policies. Very different jobs. 🧐Critical illness cover pays a lump sum if you're diagnosed with a specified serious ...
18/05/2026

Two policies. Very different jobs. 🧐

Critical illness cover pays a lump sum if you're diagnosed with a specified serious illness - cancer, heart attack, stroke and others. You receive it once, and you decide how to use it.

Income protection pays a monthly amount if you can't work due to illness or injury. Not a lump sum - an ongoing replacement for the majority of your earnings, until you recover or the policy term ends.

Most people have heard of one and not properly considered the other.

Which one you need - or whether you need both - depends entirely on your income, your outgoings, and what you'd need to keep things stable if you couldn't work.

Worth a look if you haven't reviewed your cover recently. 👇



As with all insurance policies, conditions and exclusions will apply.

Two brothers. A construction business turning over £2.5 million. Fourteen staff. Everything running smoothly. 👨👨Then one...
14/05/2026

Two brothers. A construction business turning over £2.5 million. Fourteen staff. Everything running smoothly. 👨👨

Then one of them was diagnosed with a serious illness and couldn't work.

Within weeks: invoices delayed, supplier negotiations stalled, cash flow under pressure. The remaining brother was trying to run both sides of the business while keeping projects on track.

What made the difference wasn't luck. It was a business protection policy they'd arranged years earlier - at a point when it felt like a sensible but non-urgent decision.

We've written up what happened, what it covered, and what it means for family-run SMEs thinking about their own setup.

📖 Read the full case study: https://as-financial.com/what-is-business-protection-and-why-does-it-matter-for-family-run-smes/



As with all insurance policies, conditions and exclusions will apply.

You don't need a 20% deposit to buy your first home.That number gets thrown around a lot, and it puts people off startin...
12/05/2026

You don't need a 20% deposit to buy your first home.

That number gets thrown around a lot, and it puts people off starting the conversation entirely.

In reality, some lenders will consider 5%. Others work with 10%. The right amount depends on your situation, the property, and which lenders are the right fit.

The deposit is one part of the picture. There are also costs beyond it - legal fees, surveys, arrangement fees - that are worth understanding early.

If you're saving and want to know what you're actually working towards, that's exactly the kind of conversation we're here for. 🏡



Your home may be repossessed if you do not keep up repayments on your mortgage.

This quarter, the AS Financial team went undercover. 🕵️We spent the day at Spyscape London learning whether we've got wh...
11/05/2026

This quarter, the AS Financial team went undercover. 🕵️

We spent the day at Spyscape London learning whether we've got what it takes to be spies.

Verdict: we're probably better at mortgages and protection.

It was a brilliant day - good to get the whole team together outside of the office and do something a bit different.

Back to the day job now. Normal service resumed. 🔍

Address

Elm Yard, 10-16 Elm Street
London
WC1X0BJ

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

Telephone

+442033016690

Website

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