06/06/2026
The average 10-year-old owns 238 toys. They regularly play with 12 of them.
Meanwhile, billions of pounds are spent on children’s gifts every year and yet the generation we’re buying all these toys for face more financial barriers than ever before.
That disconnect drove our CEO Sophia Jarvis, mum of twins and award-winning family wealth manager, to build something different.
Sophia recently spoke at the event on why she started Mia and this is the message at the heart of it.
Mia makes investing in a child’s future as simple as ordering a toy online. Buy an investment into their future, add a personal message, and it’s wrapped up and delivered to them when they turn 18.
Because maybe the best gift you can give a child isn’t something they’ll grow out of.
And hey, we’re not saying ditch the toys entirely. Even if we halved the number bought, the average 10-year-old would still have 119 to play with! Sometimes one less toy is all it takes.
When you invest your capital is at risk.
Female founder; fintech; children’s gifts;