05/11/2026
'TALENT WON'T GROW IF WE'RE NOT SHOWN'
Liverpudlian rapper KOJ opened the Youth Music Awards in association with Wingstop UK last week with a stunning video and original track titled 'Humble Abode', written exclusively for the event 🏆
The video acted as a rallying cry for better grassroots music support. It demonstrates the determination and perseverance KOJ has shown to his artistry despite the hurdles he and other young people continue to face, and highlights the ongoing regional disparity in the music industry 🎥
Produced by Tell Studio, the video was shot predominantly at the venue where the Awards took place, the stunning St George's Hall in Liverpool. It also features footage from some of Youth Music's funded partners from across Merseyside, including the Merseyside Youth Association, 20 Stories High, Rule of Threes, and Sound City.
Watch the video here and on our YouTube channel:
https://youtu.be/tH0o-SqX-XY?si=aDDM-nkKwlIj5sIF