The Aftersales Network Limited

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The Aftersales Network Limited The Aftersales Network specialises in sourcing Commercial Finance, Financial Support & Consultancy S The Aftersales Network – “We can do that for you”

The Aftersales Network specialises in sourcing financial support & consultancy services for small to medium sized companies (SME’s). Our Founder and Managing Director, Curtis Goring spent 31 exciting years as a front line Small Business, Commercial & Corporate Relationship Manager with one of the leading high street banking groups, before establishing The Aftersales Network. We collaborate with our business partners to look beyond standard solutions, develop new insights, and use proven implementation tools and methodologies that ultimately helps you increase your profitability and deliver better business results

The Aftersales Network enjoys good relations with all the main banks at the highest level as well as a network of accountants, solicitors, specialist lenders and angel investors. We can, therefore support companies that are starting up as well as existing ones that are seeking to re-structure their finances or wish to expand. The Aftersales Network provides a complete service to company owners that is appropriate and that fits in with their overall strategy. Our Network:

Our relationship and the level of service we provide to you is crucial to our success. We believe ‘The After Sales Experience’ is what makes one ‘provider’ stand out from another, often more than product or price. Our network of trusted business partners, who are leaders in what they do, are all devoted to this principle and share our passion for delivering real results.

02/10/2026

Commercial finance should do more than provide funding.

It should be properly structured around the business, the opportunity and the outcome you are trying to achieve.

That means asking the right questions early, understanding the full picture and looking beyond the first available option.

At The Aftersales Network, we bring decades of banking and commercial finance experience to every conversation, helping businesses and property investors understand their options and make better informed funding decisions.

We are also proud to be NACFB Assured for 2026/27, providing an additional level of independent assurance around the standards behind our business.

Because finding finance is one thing.

Structuring it properly is another.

The Aftersales Network. Borrow Better.

Curtis Goring
Managing Director
The Aftersales Network Limited

30/09/2026

A deal can be funded.

That doesn’t mean it should be.

Over the years, some of the most important conversations I’ve had with clients have ended with a very simple piece of advice:

Don’t do it.

Sometimes the numbers don’t stack up.

Sometimes the risks outweigh the rewards.

And sometimes an opportunity simply isn’t what it first appears to be.

Arranging finance and making a good decision aren’t the same thing.

That distinction matters.

Because not every opportunity should become a deal.

And not every deal deserves to be funded.

So the next time someone tells you a deal can be funded, ask yourself a different question:

Is this the right deal?

I’m Curtis Goring.

Welcome to The Aftersales Network.

22/09/2026

FINANCE CAN MAKE IT POSSIBLE.

BUT SHOULD YOU DO IT?

That’s a very different question.

Over the years, some of the most valuable conversations I’ve had with business owners have taken place before we’ve discussed a lender, an application or even how much finance might be available.

Because the first decision isn’t how to finance something.

It’s whether it is the right thing for the business to do in the first place.

That distinction matters.

And it’s where I’m starting my new series of videos.

Series 1 explored funding, structure and outcomes.

Series 2 goes behind them.

Into the decisions.

The information.

The options.

The conversations.

And ultimately, the judgement that comes before the finance.

My starting point is simple:

Finance can make something possible.

But finance should not make the decision for you.

🎥 Series 2 | Video 1

What comes first in your business: the decision or the finance?

15/09/2026

What are we actually trying to achieve?

It sounds like an obvious question.

But in commercial finance, it is surprisingly easy to start somewhere else.

Which lender?

What rate?

What fee?

How much can I borrow?

Those questions matter.

But they should come later.

Before looking at the finance, I want to understand what the business is actually trying to achieve.

A property acquisition.

Business expansion.

A development that needs completing.

Improved cashflow.

An opportunity that needs to be secured while it is still available.

Once the outcome is clear, the conversation changes.

You can start thinking about how the funding should be structured, which lenders are genuinely appropriate and, importantly, whether finance is actually the right answer.

That last point matters.

Good advice is not about finding finance for the sake of it.

It is about helping a business achieve the right outcome.

So before you compare lenders, rates or fees, ask yourself one question:

What are we actually trying to achieve?

The outcome matters more than the finance.

09/09/2026

Open Finance is coming.

And it could change the way businesses borrow money.

The FCA has made SME lending one of the first priority areas for Open Finance.

The principle is compelling.

With permission, a broader range of financial information could potentially be shared securely, giving lenders a more connected and current picture of a business.

That could mean faster applications, better informed decisions and potentially a better understanding of the business behind the numbers.

But there is an important distinction.

More data does not automatically mean more lending.

It means more visibility.

And that is where I believe the conversation becomes particularly interesting for commercial finance brokers.

The NACFB recently reported that its Member brokers originated £33 billion of SME lending during 2025, across 180,000 loans.

That tells us something important.

Technology may change how financial information moves.

It may change how quickly businesses can be assessed.

It may even change how lenders make decisions.

But it does not remove the need for judgement.

A business still needs to understand what the numbers are saying, identify potential issues and approach the right lender with a funding requirement that makes commercial sense.

Technology can provide the data.

But data still needs context.

For me, that is one of the most interesting opportunities presented by Open Finance.

Not simply making finance faster.

Making the funding conversation better.

Borrow Better.

07/09/2026

September has a habit of arriving quietly.

Then suddenly, there are only four months left to make the year count.

But the answer isn’t simply to get busier.

It’s to get clearer.

So, as businesses return from the summer break and prepare for the final push of the year, I’ve focused on three things:

What should you stop doing?

Where will the cash come from if things go well?

And how can you make September worth more than December?

Welcome to the first edition of a new video series:

THE NUGGET™

Bite sized business brilliance.

Short.

Practical.

Commercial.

One idea at a time.

Today’s Nugget: The Big Push.

Four months.

Three priorities.

One big push.

Make it count.

07/09/2026

A profitable business can still run out of cash.

That sounds contradictory.

It isn’t.

A business can be winning new contracts, increasing revenue and showing a healthy profit on paper, while the pressure on its cashflow is getting worse.

Why?

Because growth often requires cash before it generates cash.

Staff need to be paid.

Stock needs to be purchased.

Equipment may be required.

Suppliers have their payment terms.

Meanwhile, the customer might not pay for 30, 60 or even 90 days.

That gap matters.

Profit tells you something important about the performance of a business.

Cash determines whether it can meet its commitments today.

Understanding the difference is not just an accounting issue.

It is a business issue.

And when a business is growing, understanding how that growth will be funded can be just as important as winning the next contract.

Profit matters. Cashflow matters. Timing matters.

I’m Curtis Goring.

Welcome to The Aftersales Network.

We are proud to confirm that The Aftersales Network Limited is NACFB Assured for 2026/27.For us, this is more than an ac...
26/08/2026

We are proud to confirm that The Aftersales Network Limited is NACFB Assured for 2026/27.

For us, this is more than an accreditation.

It is independent recognition that the standards behind our business have been examined, challenged and assessed against the NACFB Assurance Compliance Programme.

Governance matters.

Compliance matters.

How you look after clients matters.

And when businesses are trusting you to help them make important financial decisions, those standards should never simply be taken for granted.

NACFB Assurance provides independent validation of the standards we work hard to maintain every day.

For our clients, professional partners and lenders, it provides another layer of confidence in who they are dealing with.

For The Aftersales Network, it reinforces something fundamental:

Trust should not just be claimed. It should be earned, evidenced and independently tested.

Proud to be NACFB Assured for 2026/27.

I’m Curtis Goring
Managing Director
The Aftersales Network Limited

Governance Compliance ClientOutcomes

We are proud to confirm that The Aftersales Network Limited is NACFB Assured for 2026/27.For us, this is more than an ac...
26/08/2026

We are proud to confirm that The Aftersales Network Limited is NACFB Assured for 2026/27.

For us, this is more than an accreditation.

It is independent recognition that the standards behind our business have been examined, challenged and assessed against the NACFB Assurance Compliance Programme.

Governance matters.

Compliance matters.

How you look after clients matters.

And when businesses are trusting you to help them make important financial decisions, those standards should never simply be taken for granted.

NACFB Assurance provides independent validation of the standards we work hard to maintain every day.

For our clients, professional partners and lenders, it provides another layer of confidence in who they are dealing with.

For The Aftersales Network, it reinforces something fundamental:

Trust should not just be claimed. It should be earned, evidenced and independently tested.

Proud to be NACFB Assured for 2026/27.

I’m Curtis Goring
Managing Director
The Aftersales Network Limited

26/08/2026

Preparation beats persuasion.

Most business owners think funding is won during the application.

It isn’t.

By the time a lender sees a funding request, much of the outcome may already have been determined by the quality of the preparation behind it.

A strong business can still struggle to secure funding if the story is unclear, the structure does not make sense, or obvious questions have not been addressed.

The businesses that secure funding most successfully tend to do something differently.

They remove uncertainty before the lender has to ask.

They understand the requirement.

They explain the purpose clearly.

They anticipate the questions.

They address the risks.

And they present the opportunity properly.

Because when a lender can quickly understand the business, the requirement and the rationale behind it, the conversation changes.

Preparation becomes persuasion.

And that can make all the difference between simply applying for finance and being genuinely ready for it.

Borrow Better.

I’m Curtis Goring
Welcome to The Aftersales Network.

Address

4th Floor, Rex House 4 – 12 Regent Street, Piccadilly
London
SW1Y4PE

Opening Hours

Monday 8am - 7pm
Tuesday 8am - 7pm
Wednesday 8am - 7pm
Thursday 8am - 7pm
Friday 8am - 7pm
Saturday 9am - 3pm

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