02/07/2026
1 in 5 product-based small businesses gets hit with a liability complaint within their first 3 years (FSB, 2023). 🛡
Most shop owners only think about product liability cover after that first complaint lands. By then, you're already exposed.
Here's the reframe: product liability isn't a post-incident reaction. It's a pre-revenue decision.
The moment your first candle, skincare jar, or hand-knit jumper leaves your hands, someone else's safety is tied to your product. Etsy seller, Shopify store, brick-and-mortar shop. Doesn't matter. The risk starts at sale one, not sale one thousand.
At Lukango, we build product liability into tailored cover for e-commerce and retail businesses, so you're protected from your first listing, not your first lawsuit.
Sort the cover before the customer lands. Future-you will be very glad you did.