02/11/2020
🥡 Cook + Thief is raising £450k with a convertible note with 25% discount at a £20m cap on Seedrs and we are not investing because... ❌
Cool + Thief is a ghost kitchen company targeting high end food delivery. The company partners with Michelin star chefs to create high quality meals that can be delivered to your home. Cool + Thief has a direct to consumer strategy targeting customers directly and operating its own fleet of delivery drivers. This allows the company to better control the customer experience and offer a superior service than other food delivery companies (non plastic packaging, trained riders-waiters, etc.)
While we like the concept, we are not too excited about the metrics (£44 costumer acquisition cost, 53% repeat rate) and the fact that we think they will struggle to scale given they use their own fleet of drivers. All in all, we wish them good luck but we won’t be investing.
+thief
Overall 💎5/10💎
Investment Criteria:
Company
* Problem 🤔: 💎
* Product / Solution 💡: 💎
* Team 👨🏻💻: 💎 💎
* Other (IP/Tech/Exit): 💎
Market
* Market Potential 🚀: 💎 💎
* Positioning vs. Comp.🥊: 💎💎
* Growth Strategy 📈: 💎💎
* Barriers to Entry⛔️: 💎
Deal Specific
* Valuation Multiples / debt 🔢: 💎💎