Principal Tower

15/09/2025

Discover Temple of Relics, a striking pavilion by acclaimed artist Simone Brewster, located just outside Principal Tower. Commissioned by Brookfield Properties, this bold installation invites you to pause, connect, and engage with the city in a new way.

23/05/2025

Step Into Luxury — Fully Furnished & Move-In Ready
The exquisite Principal Tower Penthouses are now beautifully furnished and ready for you to call home.

Live above it all in refined elegance, with panoramic city views and interiors designed for the ultimate in comfort and style.

Your new home in the sky awaits.

FurnishedPenthouses

12/03/2025

21/01/2025

Step into the epitome of luxury with The Principal Tower Penthouse, a breathtaking residence on the 48th floor designed by the renowned and furnished by Burbeck Interiors. This exclusive penthouse offers sweeping views of the iconic City of London skyline, perfect for elegant gatherings or serene moments of indulgence.

Ready to move in and elevate your lifestyle, this exceptional property awaits you - schedule your private viewing today by calling our sales team at 020 3883 333. For more details, visit the link in our bio.

02/12/2024

✨ The holiday spirit is in full swing at Principal Tower! 🎄 The festive decorations are up, creating a warm and cozy atmosphere. Whether you’re relaxing inside your home or strolling through the beautifully adorned lobby, it’s the perfect place to embrace the season ✨

29/11/2024

✨ GLOW by Amigo & Amigo, an interactive light installation curated by Brookfield Properties, is now lighting up the piazza outside Principal Tower! 🌙 Explore 40 illuminated poles, each triggering unique sounds and animations, inspired by the moon’s phases. On display from now until January 2025.

Come experience the magic and visit our showflat while you’re here!

27/09/2024

Live in the iconic skyline while enjoying easy access to both the creative energy of Shoreditch and the financial pulse of the City. Principal Tower truly has it all!

Photos: .london

30/06/2024

FORM has been conceptualized in the Principal Tower Penthouse. This open-plan, light-filled, two-story, three-bedroom apartment is located in Shoreditch, and offers panoramic views of the city of London.

Given the breathtaking setting and unfurnished blank canvas aesthetic, attendees are encouraged to imagine the art within the context of their own homes and dreams.

A POP UP ART GALLERY BY .arts
PRINCIPAL TOWER LONDON EC2
OPEN NOW - 4TH JULY
2-7pm
STRICTLY RSVP
[email protected]

29/06/2024

Form and Principal Tower Collaborate to Host Exclusive Pop Art Gallery in Penthouse Apartment

We are thrilled to announce a unique collaboration between Form and Principal Tower, bringing a stunning pop art gallery to one of Principal Tower’s luxurious penthouse apartments. This exclusive event features an exploration of how physical shape and movement represent human allure, softness, and safety, all beautifully embodied and written by the talented Kylie Pool and show curated by Christina Zahra.

Principal Tower’s penthouse apartment provides the ideal backdrop for this immersive pop art experience. With its luxurious ambiance and stunning views, the space itself is a work of art.

We invite you to join us for this remarkable event and unique viewing experience-

A POP UP ART GALLERY
PRINCIPAL TOWER LONDON EC2
OPEN NOW - 4TH JULY
2-7pm
STRICTLY RSVP ONLY
[email protected]

Stay tuned for more details on this unforgettable collaboration, and prepare to be moved by the exquisite interplay of form, space, and human connection.

eldridge .hodsoll.studio

arts


london

02/02/2024

Thank you to everyone who joined us for our Chinese New Year celebration at Principal Tower! Your presence made the festivities truly special. Let’s welcome the Year of the Dragon with health and prosperity!

05/01/2024

Happy New Year from Principal Tower! 🎉

#2024

Photo credit:curtis


s.photographer