Cowry Consulting

28/02/2023

Transform your understanding of behavioural science through this year's world-class, free of charge, virtual summer school programme!

Through our global charity partnership, you'll be part of a team delivering impact through real-life briefs, guided by exclusive Cowry mentors.

We want to share our recipes for success with you. Find out more below and register your interest with us to be the first to hear when applications go live:

Transform your understanding of behavioural science with our world-class, completely free, virtual summer school programme.

15/02/2019

We're proud to be sponsoring The Customer Experience Conference in London on the 26th Feb, where Jez Groom will be giving a talk on how Behavioural Economics can improve your CX! Want to come? Get in touch with us for an exclusive discount code🎫 http://bit.ly/2SAnyQb

12/02/2019

"Checklists tap into psychological principles that enable users to make enjoyable, frictionless decisions. And frictionless decisions make for higher user retention" ✔️

Proper user onboarding is key to reducing churn. Let's dive into checklist-based customer onboarding and some examples of products using it to fight churn.

08/02/2019

A re-usable bag from Austria with built-in NFC which uses data from human decision science and behavioural economics to "create interactive products that show users the impact of their actions and reward them for it"

EIT Climate-KIC supported goodbag provides a fascinating example of a concept that builds on mass behavorial change: Every time you bring its reusable bag and make a purchase at a partner store, you are offered discounts, free goodies or vouchers to plant a tree and can share your actions with other...

06/02/2019

Learn how to tap into the Underdog Principle to get your customers rooting for you 🐶

The Super Bowl is a showcase for world-class cities and football teams with the most elite athletes. Yet, it's not really about cheering on the best teams to take home the Lombardi Trophy, is it? Instead, it turns out, unless you're from New England, it's about rooting passionately for the underdog.

05/02/2019

It was great to meet the future stars of behavioural science last night at Warwick's annual Behavioural Science Networking event at the Shard - we're looking forward to seeing your applications for Cowry's Summer School! Applications will open towards the end of March 📝

04/02/2019

What do you get when you combine AI with Behavioural Economics? "Intelligent Nudging," says Jez Groom, our founder and Chief Choice Architect 🤖 Read more at

Nudging has been around for hundreds of years, but thanks to artificial intelligence, nudge techniques are getting smarter and smarter.

01/02/2019

Was the $10,000 Bitcoin bubble due to our biases in decision making?

Research in behavioral economics over the past few decades has shown that people’s decisions often deviate from those of “homo-economicus,” the selfish rational agent who is the hero of most economic theory textbooks. These deviations (also known as “decision biases”) often lead to subopti...