Shop Circle

Shop Circle Shop Circle is a tech-driven company that acquires and grows the best e-commerce apps.

Almir is our Backend & AI Developer based in our Sarajevo hub.He works with product teams to ship AI features that hold ...
02/06/2026

Almir is our Backend & AI Developer based in our Sarajevo hub.

He works with product teams to ship AI features that hold up in production.

The focus is simple: find where AI creates real value, then build it to scale.

Backend foundations. Applied AI. Solutions that work under real usage, not just in demos.

This is the kind of work happening across our engineering hubs every day.

We’ve been featured in as one of four London “soonicorns”.If you’re commuting around London over the next week, keep an...
29/05/2026

We’ve been featured in as one of four London “soonicorns”.

If you’re commuting around London over the next week, keep an eye out at stations. We now come bundled with your public transport delays.

Plenty more to build from here.

Semina is spending two days at recruiTECH in Budapest this week.The agenda covers where hiring is actually going: AI in ...
29/05/2026

Semina is spending two days at recruiTECH in Budapest this week.

The agenda covers where hiring is actually going: AI in talent acquisition, what happens to the recruiter's role, how companies are raising the bar on hiring decisions. Practical sessions, not theory.

We build software that powers how businesses run. The people operating that software matter. So does understanding how the organisations buying it hire, develop, and keep their teams.

That's why we send people to rooms like this.

International Hubs wrapped up their retreat this week. No agenda beyond the usual one: good conversations, shared ideas,...
21/05/2026

International Hubs wrapped up their retreat this week.

No agenda beyond the usual one: good conversations, shared ideas, nature, and time outside the daily workflow.

The software we build and operate is mission-critical. The teams behind it need more than process. They need each other. 💚

Luca and Gian on stage at London this week.Great discussions on how AI is rewriting the rules, and how we’re playing ou...
23/04/2026

Luca and Gian on stage at London this week.

Great discussions on how AI is rewriting the rules, and how we’re playing our role.

The direction is clear: AI is moving software from systems of record to systems that do the work, dramatically expanding the market.

Growth starts with people. 💚Our International Hubs leadership team recently joined a workshop focused on impact, communi...
21/04/2026

Growth starts with people. 💚

Our International Hubs leadership team recently joined a workshop focused on impact, communication, and high standards.

At Shop Circle, we believe strong companies are built by people who keep learning, think clearly, and help others grow.

Ready to see the new look? 👀The redesigned Hulk Form Builder is now live for all users.A simplified onboarding flow lets...
06/02/2026

Ready to see the new look? 👀

The redesigned Hulk Form Builder is now live for all users.

A simplified onboarding flow lets you go live in just three steps, while the new analytics dashboard provides clear insights into how your forms support lead generation and customer growth.

Everything is designed to remove friction and help you move from idea to a live form with confidence.

🔗 Explore the new look

We build a permanent home for founder-led software companies ready for the next step, without giving up control.Operatio...
02/02/2026

We build a permanent home for founder-led software companies ready for the next step, without giving up control.

Operations stay decentralised.

AI infrastructure, GTM, and shared operating expertise are applied where they create long-term value.

For many founders, the decision
is about choosing a home built to last.

Join the next chapter.

We didn’t get here alone.Today we’re launching our Circle of Builders: a network of 100+ unicorn founders, executives, i...
26/01/2026

We didn’t get here alone.

Today we’re launching our Circle of Builders: a network of 100+ unicorn founders, executives, investors, and proven operators who actively support us.

This isn’t about logos or advisors. It’s about operator insight that drives faster decisions and better ex*****on across the portfolio.

We leverage this network every day to connect our companies with the customers, talent, and expertise they need to accelerate growth.

Explore the network →

Thanks to everyone who contributes time, operating experience, and support along the journey.

173 people.16 products.122,000 customers.Led by this management team across our international hub business unit.Strong o...
08/01/2026

173 people.
16 products.
122,000 customers.

Led by this management team across our international hub business unit.

Strong ownership and leadership, with a shared focus on what’s next and continuously raising the bar.

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One Kingdom Street, Paddington Central
London
W26BD

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