Shop Circle

Shop Circle Shop Circle is a tech-driven company that acquires and grows the best e-commerce apps.

We are featured in the Tech Nation Report 2026, launched today at London Tech Week, among the companies shaping the next...
09/06/2026

We are featured in the Tech Nation Report 2026, launched today at London Tech Week, among the companies shaping the next wave of UK AI.

The numbers say it all: UK tech is now worth $1.6 trillion, AI is a third of that value, and UK AI is growing 3x faster than France and 2x faster than Germany.

The biggest leap, though, has not been reached yet. It will come from AI reaching the real economy, through the mission-critical software that businesses already run on every day, where AI pe*******on is still limited.

This is what we are building. We are an AI-native holding that acquires and evolves that software, using AI as a catalyst to move these companies from systems of record to systems of action.

Read the full report

From day one, we have been fortunate to have strong believers in both Europe and the US.Last week, we brought our Board ...
08/06/2026

From day one, we have been fortunate to have strong believers in both Europe and the US.

Last week, we brought our Board meeting to New York.

After many meetings where our US investors crossed the Atlantic to support us, it felt only right to come to them for once.

Thank you to 645 Ventures for hosting us, and to all our investors for the continued support and partnership.

We are feeling more energised than ever about what’s ahead.

Almir is our Backend & AI Developer based in our Sarajevo hub.He works with product teams to ship AI features that hold ...
02/06/2026

Almir is our Backend & AI Developer based in our Sarajevo hub.

He works with product teams to ship AI features that hold up in production.

The focus is simple: find where AI creates real value, then build it to scale.

Backend foundations. Applied AI. Solutions that work under real usage, not just in demos.

This is the kind of work happening across our engineering hubs every day.

We’ve been featured in as one of four London “soonicorns”.If you’re commuting around London over the next week, keep an...
29/05/2026

We’ve been featured in as one of four London “soonicorns”.

If you’re commuting around London over the next week, keep an eye out at stations. We now come bundled with your public transport delays.

Plenty more to build from here.

Semina is spending two days at recruiTECH in Budapest this week.The agenda covers where hiring is actually going: AI in ...
29/05/2026

Semina is spending two days at recruiTECH in Budapest this week.

The agenda covers where hiring is actually going: AI in talent acquisition, what happens to the recruiter's role, how companies are raising the bar on hiring decisions. Practical sessions, not theory.

We build software that powers how businesses run. The people operating that software matter. So does understanding how the organisations buying it hire, develop, and keep their teams.

That's why we send people to rooms like this.

International Hubs wrapped up their retreat this week. No agenda beyond the usual one: good conversations, shared ideas,...
21/05/2026

International Hubs wrapped up their retreat this week.

No agenda beyond the usual one: good conversations, shared ideas, nature, and time outside the daily workflow.

The software we build and operate is mission-critical. The teams behind it need more than process. They need each other. 💚

Luca and Gian on stage at London this week.Great discussions on how AI is rewriting the rules, and how we’re playing ou...
23/04/2026

Luca and Gian on stage at London this week.

Great discussions on how AI is rewriting the rules, and how we’re playing our role.

The direction is clear: AI is moving software from systems of record to systems that do the work, dramatically expanding the market.

Growth starts with people. 💚Our International Hubs leadership team recently joined a workshop focused on impact, communi...
21/04/2026

Growth starts with people. 💚

Our International Hubs leadership team recently joined a workshop focused on impact, communication, and high standards.

At Shop Circle, we believe strong companies are built by people who keep learning, think clearly, and help others grow.

Ready to see the new look? 👀The redesigned Hulk Form Builder is now live for all users.A simplified onboarding flow lets...
06/02/2026

Ready to see the new look? 👀

The redesigned Hulk Form Builder is now live for all users.

A simplified onboarding flow lets you go live in just three steps, while the new analytics dashboard provides clear insights into how your forms support lead generation and customer growth.

Everything is designed to remove friction and help you move from idea to a live form with confidence.

🔗 Explore the new look

We build a permanent home for founder-led software companies ready for the next step, without giving up control.Operatio...
02/02/2026

We build a permanent home for founder-led software companies ready for the next step, without giving up control.

Operations stay decentralised.

AI infrastructure, GTM, and shared operating expertise are applied where they create long-term value.

For many founders, the decision
is about choosing a home built to last.

Join the next chapter.

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One Kingdom Street, Paddington Central
London
W26BD

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