12/07/2021
In June 2021, DUGUUD commissioned Kantar, to carry out a research study into the views of people in Britain on investment linked to environmental and social impact.
Some nuggets:
Industry jargon is holding back millions of people from investing in companies that do good. A commonly used term in City and financial investments is ‘impact investing’. Yet only 10% of adults in Britian had heard of the term and could explain it to a friend.
However; When people understand impact investing, 60% agree it can create positive change in the environment and society
Three times as many people agree vs. disagree that if they had funds to invest, they would want to invest in ‘impact investing’. 59% of people if they discovered an ‘impact investment’ on an area that really mattered to them would pay more attention to it as an investment choice.
61% of UK adults confidence increases when they see actions not words. People believe too many of the statements from businesses about achieving a positive effect on the environment and society are based on ‘hoped for’ future targets vs. results they are delivering now. 58% of adults and 65% of Millennials believe businesses are ‘Greenwashing’ vs. taking tangible actions now that reduce the impact of their business. The factor that would increase confidence in a fund the most would be showing that it invests in projects vs. just buying shares in companies on the stock market.
We really hope that others will find it as useful and interesting as we did so feel free to access it on our website at https://www.duguud.uk/research
We only invests in companies that do good