07/07/2022
‘Sustainable’ is a word that gets bandied around a lot, particularly in the world of fashion – but what does it actually mean? And why should we care? Well, the umbrella term encompasses a plethora of practises, but at its core describes production methods that are kinder to (a) the planet and (b) the people undertaking them. That includes anything from traceability in the supply chain, to safe working environments with fair wages and the elimination of harmful chemicals. It’s slow, conscious fashion, made using recycled or organic fabrics. In other words, the antithesis of the stack-them-high-sell-them-cheap model employed by many high street outlets.
Among those leading the charge in sustainable clothing are a large number of Scandinavian brands that have skilfully fused eco-friendly process with cutting edge design. Whether it’s Gothenburg-based Nudie Jeans’ recycled denim or Stockholm-born label Filippa K’s leasing scheme on last-season items, the Nords know how to do ecologically sound fashion with panache – and one glance at Ann Wiberg’s ethically-made ‘trash couture’ will tell you it’s not all Scandi-cool minimalism, either. Read on for Living It’s pick of the Nordic labels that will sit just as well on your conscience as they will on your body.
