RAE.

RAE. Protect What You've Built!

You close the laptop. The orders keep coming. The suppliers keep shipping. The chargebacks keep landing.The week ends. T...
22/05/2026

You close the laptop. The orders keep coming. The suppliers keep shipping. The chargebacks keep landing.

The week ends. The risk doesn’t.

You added SKUs. You opened new markets. You hired. You moved 3PLs.Your policy hasn’t moved since June.
20/05/2026

You added SKUs. You opened new markets. You hired. You moved 3PLs.

Your policy hasn’t moved since June.

A number between 0 and 100.Scored against the business you’re actually running. Updated when something changes. Built on...
18/05/2026

A number between 0 and 100.

Scored against the business you’re actually running.

Updated when something changes. Built on the risk signals most insurers never look at.

This is what risk intelligence looks like when it’s built for modern brands.

wearerae.com

Sunday.wearerae.com
17/05/2026

Sunday.

wearerae.com

Pause.
26/04/2026

Pause.

Every founder we speak to is planning for their best quarter yet.Almost none of them have updated their cover since the ...
24/04/2026

Every founder we speak to is planning for their best quarter yet.

Almost none of them have updated their cover since the last one.

wearerae.com

Every part of your business runs on real-time data. Except the one protecting it.
22/04/2026

Every part of your business runs on real-time data. Except the one protecting it.

Your biggest competitor isn’t another brand.It’s your customer’s habit of doing nothing.Most founders spend a lot of tim...
20/04/2026

Your biggest competitor isn’t another brand.

It’s your customer’s habit of doing nothing.
Most founders spend a lot of time on competitive analysis. Who’s running ads. Who just raised. Who’s eating their lunch.

But that’s almost never what’s actually blocking growth.

The real threat is inertia, the customer who knows they have a problem, looked at your product, and went back to their routine anyway.

They didn’t choose a competitor. They chose nothing. And nothing is winning.

This week, stop asking “how do I beat X brand?”

Ask instead: where does my customer decide not to bother, and how do I remove that moment?

That one question is worth more than any competitive analysis.

What’s the friction point in your category that nobody’s fixed yet? 👇

→ wearerae.com

Built the business. Earned the lie-in.Your cover should work as hard as you do, even when you’re not.wearerae.com
19/04/2026

Built the business. Earned the lie-in.

Your cover should work as hard as you do, even when you’re not.

wearerae.com

Seven UK homeware brands you won’t find on the high street.Considered. Crafted. Completely their own.The corner shop in ...
17/04/2026

Seven UK homeware brands you won’t find on the high street.

Considered. Crafted. Completely their own.

The corner shop in Peckham that became a cult. The London studio making marble to order. The lampshade maker who works with artists, not factories.

These are the brands we’re watching.
-> Swipe.

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