RAE.

RAE. Protect What You've Built!

The brands we love most didn’t start where they ended up.Piglet in Bed started in West Sussex with a bedroom, a mother, ...
08/06/2026

The brands we love most didn’t start where they ended up.

Piglet in Bed started in West Sussex with a bedroom, a mother, and some linen.

Then came the customers.
The repeat orders.
The new categories.
The new markets.
The new suppliers.
The new exposure.

Most founders call it growth.
RAE sees the risk profile changing underneath it.

Because the business rarely stays the same size.

The question is whether the cover kept up.

wearerae.com

You close the laptop. The orders keep coming. The suppliers keep shipping. The chargebacks keep landing.The week ends. T...
22/05/2026

You close the laptop. The orders keep coming. The suppliers keep shipping. The chargebacks keep landing.

The week ends. The risk doesn’t.

You added SKUs. You opened new markets. You hired. You moved 3PLs.Your policy hasn’t moved since June.
20/05/2026

You added SKUs. You opened new markets. You hired. You moved 3PLs.

Your policy hasn’t moved since June.

A number between 0 and 100.Scored against the business you’re actually running. Updated when something changes. Built on...
18/05/2026

A number between 0 and 100.

Scored against the business you’re actually running.

Updated when something changes. Built on the risk signals most insurers never look at.

This is what risk intelligence looks like when it’s built for modern brands.

wearerae.com

Sunday.wearerae.com
17/05/2026

Sunday.

wearerae.com

Pause.
26/04/2026

Pause.

Every founder we speak to is planning for their best quarter yet.Almost none of them have updated their cover since the ...
24/04/2026

Every founder we speak to is planning for their best quarter yet.

Almost none of them have updated their cover since the last one.

wearerae.com

Every part of your business runs on real-time data. Except the one protecting it.
22/04/2026

Every part of your business runs on real-time data. Except the one protecting it.

Your biggest competitor isn’t another brand.It’s your customer’s habit of doing nothing.Most founders spend a lot of tim...
20/04/2026

Your biggest competitor isn’t another brand.

It’s your customer’s habit of doing nothing.
Most founders spend a lot of time on competitive analysis. Who’s running ads. Who just raised. Who’s eating their lunch.

But that’s almost never what’s actually blocking growth.

The real threat is inertia, the customer who knows they have a problem, looked at your product, and went back to their routine anyway.

They didn’t choose a competitor. They chose nothing. And nothing is winning.

This week, stop asking “how do I beat X brand?”

Ask instead: where does my customer decide not to bother, and how do I remove that moment?

That one question is worth more than any competitive analysis.

What’s the friction point in your category that nobody’s fixed yet? 👇

→ wearerae.com

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