Since we began over a decade ago, we have delivered tens of thousands of orders, worth hundreds of millions of pounds, to thousands of delighted clients. The purchase of gold from Direct Bullion does not constitute an investment or offer financial returns. Gold is considered a store of value and is not an investment product or a regulated product. Prices and values of precious metals can fluctuate and are influenced by various market factors. Direct Bullion does not provide investment or tax advice and recommends that you conduct your independent research before making any purchasing decisions.
***Direct Bullion are delighted to announce that we have been voted a 'Top 10 Precious Metals Dealer' in the United Kingdom by THE SPEARS 500 - the essential guide to UHNW and HNW investors***
WHY BUY GOLD
Where is my money safe? Its a question that has been asked for millennia and the answer is as old as the question its self..... GOLD
Entire governments and banking systems are completely insolvent. They limp along from day to day through clever accounting tricks, confiscation, and conjuring money out of thin air. It’s no wonder why precious metals are just now starting to become so popular. Real financial privacy no longer exists in the conventional banking sector—at least not in developed countries. The OECD and FATCA ensure that nosy, possessive governments have unfettered access to financial transactions, including wire transfers, bank deposits, credit card charges, etc. Some governments have even started to ban cash transactions over a certain amount. In terms of privacy, digital currencies (i.e. Bitcoin) have potential, although collectively they’re still in the infancy stage. Precious metals, on the other hand, are grounded in tradition and serve as a sound centrepiece to any diversification plan, this a mainly due to the fact that there is never a bad time to own gold. Physical gold is exactly that, it is a physical, tangible asset that has stood the test of time. MITIGATE SOVEREIGN RISK
One of the main reasons to accumulate gold as a savings instrument is to mitigate sovereign risk—the risk that governments and central banks will confiscate wealth by devaluing currencies and running mindboggling deficits. Picture this - if the banking system faced collapse and paper money lost all its value, gold bullion, in particular small units of gold such as gold coins, could be used to buy and trade yourself out of trouble. In certain jurisdictions such as India, Germany and Russia where economic collapse is still fresh in their minds, owning physical gold is a common practice way of protecting and preserving ones wealth. Many Experts believe everybody, no matter your financial situation should hold at least 10% of their liquid funds in physical gold bullion to include both bars and bullion coins for this reason. FORGET SPECULATION
Gold bullion should be viewed as a nonspeculative, safe, longterm method of safeguarding your wealth. Owning gold is about much more than “speculation;” gold is indeed a —a store of wealth. As confidence in flat currencies the world over continues to fade, gold serves as one of the few viable wealth storage alternatives available today. Gold offers the ultimate insurance against economic instability and unrest as gold bullion. In truth, gold has become the “anticurrency.” In time, it may soon again become a medium of exchange. Gold investment should be viewed primarily as a lowrisk security asset for yourself and your family’s future. PHYSICAL GOLD IS REAL AND LIQUID
Protect your wealth and remember, physical gold is just that: it’s a tangible, durable commodity, not simply some worthless bit of paper backed by a hollow IOU. As such, it’s liquid, meaning you can easily sell it off when in need. And unlike other investments, gold will always hold a value. Gold bullion is an effective way of hedging against other investments as the gold price tends to be particularly buoyant when other investments are under performing such as ISA's, property and stocks. If you’re looking to hold gold as a store of value, or even as an exchange medium, major gold coin mintages like the American Eagle, Canadian Maple Leaf, Austrian Philharmonic, and South African Krugerrand are advantageous because they’re recognizable. With these coins, you can do business at a coin shop anywhere in the world, from Vancouver to Vanuatu; bulk bullion, on the other hand, needs to be weighed and assayed by experts before being traded. For this reason, the premiums for which gold coins sell tend to rise substantially in crisis periods when demand for physical precious metals is high. In the first days of the 2008 financial crisis, gold premiums shot up from 4% to more than 10%, even though gold prices simultaneously experienced a sharp fall in price. DEMAND AND GROWTH
Demand for gold has hit new highs across the globe. Many experts predict gold will remain a highly valuable commodity for many years to come, due to the fact that the world’s gold reserves are lower than ever and general demand for physical gold in many countries is extremely high as investors look to preserve wealth, diversify their portfolios and seek strong returns. Gold bullion bar and coin ownership has grown 69.5% in 12 months n China, with an estimated 528 tonnes of gold now held by private investors making China the world's largest gold owning nation, followed by India who saw a 34% increase in gold ownership to over 409 tones. However it is not only China and India seeing huge growth in gold investment, European countries including France, Switzerland, Germany and Turkey have also experienced record highs in consumer demand. Of the European nations, France and Turkey saw the largest increases in demand with gold bar and coin ownership up over 1,600% and 80% respectively, however Germany's 31% rise in the ownership of gold makes them Europe's largest gold-owning nation holding 154.2 tonnes.
