25/09/2026
His best year on record, and £412,000 less in the bank at the end of it.
£3.1m of sales, up 34%. Growth in a business that holds stock is bought with cash long before it is paid for with profit, because every extra order needs stock on the shelf first.
His stock sat for 70 days. His marketplace settled at 45. His suppliers wanted paying in 30. That is an 85 day cash cycle, and on his cost of sales it meant £640,000 the business had to carry permanently, just to trade at the size it already was.
Eleven years in, nobody had ever put that number on one line.
Work yours out before the next growth plan, because the plan is a funding decision whether or not anyone calls it one.