24/06/2026
Meet Jon Nicholson Ashcroft, Independent Financial Adviser at 2plan, now in his tenth year with the network.
With over 20 years in financial services, Jon has always placed clients at the centre of his advice, an approach shaped early on when he was named New Adviser of the Year at his first IFA firm.
One of the most meaningful aspects of Jon’s role is supporting families through life’s most challenging moments, including helping them navigate bereavement. He considers it a genuine privilege to provide guidance at such times and sees this as where financial advice can add the greatest personal value.
Jon describes 2plan as “Straightforward, Northern common sense at its best,” valuing the network’s focus on adviser and client security, alongside the freedom to run an autonomous business with the right support in place.
From helping clients retire with confidence to seeing long‑term plans pay off, Jon loves making a real difference, whether that’s improving financial habits or putting protections in place when they’re needed most.
https://www.2plan.com/