22/09/2025
Pension chat UK on Facebook…recently been doing some marketing research on chat forums, watching responses, looking at comments, seeing the public effectively giving others free (unregulated) advice, some good, some not so good. There is an overwhelming sense of the damage we have done to public perception (and trust). This profession has destroyed it. Here are some of the key comments, with our alternative take…
You don’t need a Financial adviser- you can do it yourself
True- you can, and it's fine for the investing part- but return is maybe 25-50% of the story- what about serving your intended needs at a given date? What about optimising tax, accountability and understanding how money affects your emotions?
Financial advisers charge too much, and why do they charge percentages when if you have double the money invested, it’s not double the cost to advise?
A really good one- let's be fair to someone who is new to it and who hasn’t seen the value, it’s appears the fees are high, we have regulatory costs, and we have to create auditable files because our advice is regulated and insured, we need a lot of employees, and it uses a lot of time. Fees- we charge flat fees, mostly the profession charges percentage-based fees- making a strong argument valid- and ‘No’ £500k isn’t half as much work as £1m
I have had bad experiences with previous IFAs, and they don’t do much!
There is only one way to avoid this, follow a firm and look at their content on social media, are they independent? Read reviews and look at their video content. If they are giving out free content, then they are publicly showing you what they do, and reviews often consolidate this. Get to know someone first. If you haven’t had advice for 20 years, what is the rush now? Ask to speak to their clients?
Get a good firm, who cares and it’s a game changer!