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Kershaw Partners

Kershaw Partners are the Number 1 Advisors to the Events Industry.

Kershaw partners is a leading events industry advisory firm working with a number of brands across catering, events, technology and production.

05/01/2023

Happy New Year to all of our friends, family and partners.

Here’s to a successful, healthy and happy 2023.

07/12/2022

Connecting virtual and physical reality…

Events that are hybrids blend virtual and physical components. Most event planners have opted to create virtual or online gatherings as the world adjusts to the limitations brought on by the C word.

So, why hybrid events?

✨Reach a greater audience with an online audience alongside your physical event.

✨Generate additional revenue by selling advertising space to sponsors, or charging for virtual attendance.

✨Provide a platform for people to participate in your event virtually, who don’t feel comfortable attending in person.

An incredible insight from themselves. They should be your go-to if you’re looking for hybrid, live or online immersive experiences.

05/12/2022

The wonderful world of tech…

We’re absolutely loving the way the industry is heading with more and more experiential live and virtual events. Post (C word) we are now more than ever loving meeting up face to face to attend events.

Our partner, Immersive AV, came to us in hope that we’d be able to support them to pivot during a challenging time in the events space. Behind a business like this there is a lot to wrap your head around - and too much to bear on the shoulders of one managing director. Mike becoming the non-executive chairman meant he was able to support, and guide them to solidify their business structures and build a robust growth strategy.

Are you a business owner in the tech event space?

You need a Mike in your life.

Say hi!
[email protected]

02/12/2022

It’s about time you got to know the experts behind some of our work...

You’ll be seeing a lot more of Mike AKA MK over the next few weeks as we showcase the incredible work he’s been involved in with our clients.

Mike has expert knowledge of the leisure and events world & a superb network. He is a passionate believer in collaboration and innovation, a proven leader, communicator, sales driver, motivator & golfer.

When he’s not solving the events industry’s hardships you can find him on top of a mountain, or a playing a few holes of golf with his sons..

18/10/2022

S(E)O, what?🤫

Do you really need SEO or PPC? Let’s look at the stats…

By the time a buyer wants to talk to you about your services, 60% of the buying process is already complete!

For example:

You can worry about whether your website is performing well and splash money towards PPC and SEO but this can achieve nothing if your positioning isn’t right.

When wanting to drive traffic towards your business, you can do that easily but when a buyer turns up, if they don't understand what you do and how you can help them then they will leave as quickly as they arrived.

Buyers need reassurance that you work with similar companies, of your expertise and that you know exactly what you’re talking about.

Those are some of the final steps in securing your buyer and growing your business!

Want more advice on how to build your business from the buyers perspective? Reach out:

📞0333 577 8622
📧[email protected]

10/10/2022

Today is World Mental Health Day! 💚

Mental health problems can affect anyone, at any time and we want to let you know that

There are so many small things we can all do to help be kind to our mind and these can make a big difference to how we feel and our wellbeing.

For resources and advice, visit: https://www.nhs.uk/every-mind-matters/

Don’t forget that your mental health is just as important as your physical health 🧠

27/09/2022

Everyone would rather talk to a friend than a stranger 👭

It's true!

This has always been the case, but it is more so now than ever before. Your potential clients have become more introspective as a result of the pandemic.

They don't want to interact with strangers and prefer "familiar" faces now more than ever.

That is most likely why your company's marketing isn't as effective as it could be!

We can improve engagement with existing business databases as well as new business prospects.

We can assist any business in developing a marketing strategy that will increase trust in target markets.

We can implement a very simple and straightforward framework that is simple to integrate into your business.
Get in touch today!

📞 0333 577 8622
📧 [email protected]

09/09/2022

We are deeply saddened by the passing of Her Majesty Queen Elizabeth ll. Queen Elizabeth ll was an inspiration to all through her grace, dedication, tradition and lifetime of service to the people of the nation, and of the world.

The Queen leaves behind an unforgettable legacy.

We extend our sincerest condolences to the Royal Family at this time.

Rest in Peace, Your Majesty.

06/09/2022

❌Problems…

It’s inevitable that every business will face problems, but what are the most common ones in the event industry, and how can you avoid them?

💸Budget:

Instead of planning as you go and having no boundaries with your budget, be proactive and create a spreadsheet with all potential and required expenses. This will allow you to keep on track with your spendings, and ensure everything is taken into account.

It is extremely common to forget that you may need some extra room in your plan, whether that’s for any hiccups you may face or any extras at the last minute.

⏰Time:

We all know time is precious, and time is money.

It is critical to be prepared if things do not go as planned during the planning process. Expect important people to be late, quotes to arrive late, printed invitations to be incorrect, and so on. According to Murphy's law, "whatever can go wrong, will go wrong."

However, if you begin the planning process early enough and keep a planning calendar, you will have more control over the timeframe. You will also give yourself enough time to deal with any problems that arise and disrupt your schedule.

📝Backup Plan:

You should always have a backup plan in case of last-minute cancellations or problems. Reserving a venue, inviting speakers or artists, and gathering supplies are all critical components to the success of your event.

However, if any of these options fails, you must have a backup plan in place to ensure that you can still host a successful event that your audience enjoys. Prepare for poor weather by providing shelter or selecting an indoor venue to eliminate those concerns.

01/09/2022

🙌Let's discuss success...

As Bill Gates said… “Success is a lousy teacher. It seduces smart people into thinking they can't lose.”

For a lot of event businesses, this is true.
You initially experience some success and growth making you feel invincible. It deceives you into thinking you are secure.

Before you realise it, your company has stopped growing instead of experiencing the success you were hoping for.

You've shifted from being proactive to being reactive, and you're currently getting no new clients or leads.

The good news is that you can fix this, so don't worry!

All you have to do is concentrate on a plan to attract new customers and take back control of your company.

How? The sooner you get in contact, the sooner you will find out

📞 0333 577 8622
📧 [email protected]

22/08/2022

Meet the faces behind the brand🙋🏽‍♂️

Say hey to Peter Jackson…

🔹 Peter is the original founder of the leading creative live events agency Clive (formerly Concerto Live). Throughout his 20+ years leading the agency Peter set the agenda in the business to deliver impressive year-on-year growth, not only in financial terms but also reputationally, creatively, and culturally.

🔹 Peter is passionate about the importance of a dynamic and supportive culture in the agency environment, combined with the need to always put the client first.

🔹Peter enjoys sailing – he’s been in and around boats pretty much all his life and competes in dinghy racing events and regattas whenever he can and is also a qualified yacht skipper!

🔹Favourite place visited in the world - “Sydney’s right up there. I love the relaxed atmosphere and the fact that it’s pretty much surrounded by water meaning there’s every opportunity to get out sailing. Vancouver’s great for the same reasons, plus you can ski and sail on the same day. You’ve also got to go a long way to beat Salcombe in Devon – when the weather’s good it’s fantastic”.

16/08/2022

Never lower your target, increase your actions 🎯

Although it may take some time at first, determining a target market allows you to focus your marketing efforts in the most cost-effective way possible.

Begin by clearly defining your product or service, and then define the person or business who will want to use what you have to offer.

Understanding the needs of consumers is critical.

Discover who the person is who truly wants to buy into your business, find out exactly what they need and what solutions you can offer them.

You don’t need to spend more, just target better.

Address

Rosewood
Guildford
GU32HT

Telephone

+443335778622

Website

https://kershawpartners.net/optin1600878570271

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