08/07/2026
Jill Mackay, Head of Marketing & Digital CX at Scottish Friendly, is taking part in today's Association of Financial Mutuals Marketing Forum.
Jill joins fellow industry experts for the panel discussion, "TV – Old School, Analogue and Pricey?", exploring the evolving role of television in modern marketing strategies following the launch of our very first TV Advert earlier this year.
The discussion will cover how brands are balancing traditional and digital channels, measuring effectiveness, and reaching audiences in an increasingly fragmented media landscape.
Events like these provide an excellent opportunity to share insights, challenge perceptions and discuss how marketeers can continue to drive impact in a rapidly changing environment.